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Paid Media Specialist

2 weeks ago

Cape Town, Western Cape, South Africa ATYPICAL Full time R90 000 - R120 000 per year

ATYPICAL is an
internationally focused marketing agency
that specializes in providing services to the commercial real estate industry. We have a young team of highly talented individuals who are driven to make an impact and have fun.

We are looking for an energetic, creative thinker who is
passionate
about what they do and isn't afraid to share their ideas. You'll have the ability to make a real contribution to our clients marketing strategy –
if you're hungry and not afraid of a little hard work.

KEY TASKS:

The Paid Media Specialist will work to execute the following:

  • Plan and execute all digital marketing, including SEO, SEM, and Paid Social Media advertising campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create optimized 360˚ conversion funnels and user experience from impressions through to conversion points
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Communication to clients, team, and management on strategy/project development, timelines, and results
  • Brainstorm new and creative growth strategies
  • Evaluate emerging technologies and assist in new business development
  • Provide thought leadership and perspective for adoption where appropriate

MINIMUM REQUIREMENTS:

  • Relevant tertiary qualification
  • Minimum 3-5 years in a similar paid media position
  • Impeccable command of the English Language (written and verbal)
  • Expert knowledge and understanding of SEM platforms and campaigns (Google Ads; Search, Display, etc.)
  • Knowledge and understanding of paid social platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter) beneficial.
  • Knowledge and understanding of SEO and SEM platforms
  • Knowledge and understanding of platform analytics and Google Analytics
  • Strong analytical skills and data-driven thinking
  • Experience in optimizing landing pages and user funnels
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

PERSONAL TRAITS:

  • Positive, friendly and approachable
  • Proactive, caring and a stickler for the little details
  • Creative and innovative thinker
  • Comfortable working alone and in a team
  • Organized and deadline-driven
  • Professional communication (verbal, presentation, written etc.)
  • Digitally connected and curious
  • Comfortable with ambiguity
  • Excited to implement new ideas and take risks