Junior Paid Media Specialist

1 week ago

Cape Town, Western Cape, South Africa Communicate Ct Full time R250 000 - R500 000 per year
We're a high-performance team looking for a Rising Star—a Junior Paid Media Specialist with 1-2 years of experience to dive deep into our accounts. This is your chance to move beyond the basics, get mentored by industry experts, and truly accelerate your career in performance marketing.

Responsibilities:
Own & Execute: Take the lead on building, launching, and optimizing campaigns across key platforms like Meta, Google Ads, and TikTok for a segment of our client portfolio
Data-Driven Decisions: Conduct daily and weekly performance analysis. You won't just pull reports; you'll be expected to provide insights and recommend data-backed optimizations
Contribute to Strategy: Be an active voice in planning meetings Bring your ideas for audience expansion, ad creative tests, and new bidding strategies to the table
Master the Tools: Level up your skills in Google Analytics 4, Microsoft Excel/Google Sheets (think pivot tables, data visualization), and campaign management platforms
Collaborate & Learn: Work hand-in-hand with senior specialists to manage larger, more complex campaigns and learn advanced cross-channel strategies

Skills & Experience (Not negotiable):
Hands-on management of paid social (Meta, TikTok) and/or PPC (Google Ads) campaigns
Monitoring budgets, pacing, and core KPIs like CTR, CPC, and Conversion Rate
Assisting with performance reporting and presenting findings
A solid understanding of the digital marketing funnel
Meta Blueprint or Google Ads Certification
Familiarity with tools like Google Tag Manager or Looker Studio

Contact JADE GELDENHUYS on , quoting the Ref: CTD000217.

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