Senior Paid Ads Strategist

We're looking for a Senior Paid Ads Strategist who can lead strategy, client communication, and performance across Meta and other paid social channels. This isn't a siloed "build ads and move on" role. You'll dig into client business models, understand how their data flows back into the platforms, and translate messy real-world funnels into clean, scalable paid social strategies.

If you're tired of old-school agency structures and want to operate like a true partner — not a button pusher — this will be a strong fit. South Africa-based candidates preferred, but all exceptional talent will be considered.

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays (based on your location)
• 100% remote setup so you can work wherever you feel most productive
• Work directly with a founder and strategy lead instead of getting lost in an agency pod
• Join a team built around high-context problem solving, not checklists
• Learn and apply advanced paid social strategy around signal quality, machine learning optimization, and offline-to-online attribution
• Hungry, high-potential specialists who want to grow are encouraged to apply

Strategy and Planning

• Build paid social strategies that tie directly to client goals, sales cycles, and revenue drivers
• Translate business needs into platform-ready structures, not just isolated campaigns
• Work with clients who have complex funnels: multi-step lead gen, offline activity, long sales cycles, and CRM-connected signals
• Help shape creative direction by connecting angles, hooks, and message-market fit to strategic goals

Platform Execution and Optimization

• Manage campaigns end-to-end across Meta, LinkedIn, and TikTok
• Diagnose performance issues quickly using both platform data and real-world context
• Run ongoing testing frameworks across creative, funnels, and audiences
• Pace budgets and optimize toward signal quality, not surface-level metrics

Signal Architecture and Tracking Literacy

You don't need to be an engineer — but you need to understand how the data powers the machine.

• Identify event issues, attribution gaps, offline conversion mismatches, and CRM feedback loops
• Work with client teams to improve signal quality and event coverage
• Understand how machine learning uses signals so you can build better optimization paths

Client Leadership

• Lead calls with clarity and confidence — even when performance is complex
• Present findings, recommendations, and next steps in a way clients can actually use
• Manage expectations, explain tradeoffs, and guide decision-making
• Keep communication crisp, proactive, and grounded in strategy

Cross-Functional Collaboration

• Partner with creative teams, analysts, and tracking partners
• Bring together platform data, offline data, and CRM outputs to create a full performance picture
• Help refine internal processes and contribute to improving the agency's playbooks

• 3 to 5+ years of paid social experience with direct strategy ownership
• Strong Meta Ads expertise; LinkedIn and TikTok experience a plus
• Experience working with complex funnels beyond e-commerce
• Ability to scale budgets responsibly (100K+ monthly is helpful but not required)
• Strong analytical instincts and the ability to diagnose performance quickly
• Comfort working directly with clients and leading conversations
• Strong communication skills with a clear, structured storytelling style
• Ability to operate with high ownership in a fast-moving environment
• Curiosity around AI tools and faster optimization methods

Nice to Have

• Previous experience in a smaller or boutique agency environment
• Exposure to attribution conversations, multi-touch funnels, and offline conversion flows
• Experience building or influencing creative strategy
• South Africa-based and available for strong overlap with US time zones

Please include:

1. Your updated resume
2. A short 1–2 minute Loom video sharing your experience with paid social strategy and a recent optimization you're proud of

Only candidates who submit a Loom video will be considered.

If you're strategic, client-friendly, and excited about deeper performance work where data and creativity meet, this role gives you the autonomy and impact most agencies can't offer.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.