Email Marketing Manager

1 day ago

Johannesburg, Gauteng, South Africa Somewhere Full time US$48 000 - US$96 000 per year
Email Marketing Manager

Location: Remote (Must have strong overlap with PST hours)

Experience Level: 3+ years

About the Role

We are looking for an Email Marketing Manager to execute email and SMS campaigns, manage lifecycle flows, oversee segmentation, coordinate internally and with clients, and maintain the highest QA standards. This role requires strong attention to detail, excellent written communication, and deep familiarity with Klaviyo and modern email/SMS execution workflows.

Key Responsibilities
1. Campaign Execution

  • Write detailed campaign briefs using internal AI tools and verify all outputs for clarity, accuracy, and strategic alignment.

  • Execute email and SMS campaigns according to predetermined plans.

  • Submit structured production tickets for design and development teams.

  • Track workflow progress, follow up with collaborators, and ensure all deadlines are met.

2. Flow Builds, Segmentation & Scheduling

  • Build, update, and maintain lifecycle flows and automations within Klaviyo.

  • Create and QA audience segments for campaigns and flows.

  • Schedule campaigns with correct segmentation, A/B tests, UTMs, throttling, and all required parameters.

  • Maintain zero-error send standards.

3. Copywriting

  • Write direct-response email copy using internal AI-assisted writing tools.

  • Draft concise, high-converting SMS copy tailored to brand tone.

4. Client-Facing Communication (Slack + WhatsApp)

  • Manage client-facing communication channels and document requests, revisions, and action items.

  • Route updates to internal teams and ensure timely follow-through.

  • Provide clear status updates on active and upcoming deliverables.

5. Internal Coordination

  • Translate meeting notes, client asks, and Slack messages into organized ClickUp tasks.

  • Keep ClickUp boards clean, updated, and fully accurate.

  • Proactively follow up with internal team members to ensure deadlines are met.

6. Vendor & Partner Coordination

  • Manage deliverables from external vendors and partners as required.

  • Ensure partner work meets quality expectations and timeline requirements.

7. Reporting

  • Pull ad-hoc email and SMS performance metrics.

  • Assemble clean, accurate reporting summaries for strategists or clients.

  • Validate all data prior to distribution.

8. Quality Assurance

  • QA proofs, builds, segments, flows, links, renders, and compliance checks before client delivery.

  • Ensure all work adheres to internal creative, technical, and deliverability standards.

Required Qualifications

  • 3+ years of email marketing experience (agency or in-house).

  • Strong understanding of segmentation, lifecycle flows, and campaign execution.

  • Hands-on experience with Klaviyo.

  • Excellent written English and professional communication skills.

  • Exceptional attention to detail with a QA-first mentality.

  • Ability to manage multiple projects and deadlines simultaneously.

  • Comfortable working within Slack, WhatsApp, and ClickUp.

  • Highly organized, proactive, and dependable.

Additional Requirements

  • Must be able to work PST hours or have substantial daily overlap with the PST timezone.

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