Senior Marketing Manager

3 days ago

Johannesburg, Gauteng, South Africa Hire Resolve Full time R600 000 - R1 200 000 per year
A motor vehicle business that handles vehicle retail, rentals, and related services is seeking a strategic and experienced Group Marketing Manager to architect and oversee all marketing and communication activities across the organization. 

Responsibilities: 

  • Develop and implement integrated marketing strategies (digital, print, PR, events) that directly support revenue growth and customer retention.

  • Take complete ownership of all brand marketing initiatives, ensuring consistency, efficiency, and alignment with overall business and brand goals.

  • Manage and guide all ATL, BTL, and TTL marketing campaigns and activities.

  • Oversee cross-brand marketing calendars and ensure consistent messaging across all channels.

  • Lead the implementation and management of CRM, leads management, and all core marketing-related systems.

  • Supervise internal teams and outsourced service providers (web developers, SEO, agencies, designers, etc.) to ensure excellence and accountability.

  • Maintain oversight of the marketing budget, ensuring efficient allocation and strong ROI.

  • Direct and approve creative direction, visual identity, and tone of voice across all brands and touchpoints.

  • Oversee analytics reporting (Google Analytics, CRM dashboards) to drive data-based decision-making.

  • Evaluate campaign effectiveness, monitor KPIs, and provide monthly strategic performance reports to executive management.

  • Ensure continuous improvement of the Customer Experience (CX) and maintain best-practice UX/UI standards on all digital platforms.

  • Strengthen customer communication and community management across all digital and physical touchpoints.

Minimum Requirements:

  • Bachelor's degree in Marketing, Business, or related field.

  • 8–10+ years' experience in marketing management, preferably within retail, automotive, or franchise environments.

  • Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.

  • Strong understanding of both digital (SEO, PPC, social media, analytics) and traditional marketing disciplines.

  • Exceptional leadership, communication, and stakeholder management skills.

  • Commercially astute, data-driven, and detail-oriented with strong project management capabilities.

  • Solid understanding of CRM systems and digital transformation initiatives.

Benefits:

  • Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [email protected]

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