Marketing Manager

4 days ago

Johannesburg, Gauteng, South Africa Field Band Foundation, South Africa Full time R104 000 - R250 000 per year

Position

Marketing Manager

Main Purpose

Develop and implement comprehensive marketing strategies showcasing the Field Band, to strengthen the organisation's brand, attract donors, and support its mission of empowering youth through music and the arts.

Reporting Structure

Chief Executive Officer

Team

  • Chief Executive Officer
  • Business Development Manager
  • Marketing and Communications Officer
  • National Operations Manager

FBF Context

FBF is a non-profit company. Our programmes have evolved with the overall aim to foster holistic development targeting various economic and social issues faced by South African youth. We utilise arts (in the form of marching bands) as a catalyst to stimulate an empowered, self-confident and healthy community of band members and staff alike.

FBF Values

Excellence, Discipline, Honesty, Empathy, Self-belief, Respect, Equality & Integrity

Key Performance Areas

  • Develop and implement marketing and branding strategies
  • Create content for various platforms (digital and traditional media)
  • Design materials for print and online distribution
  • Develop promotional material
  • Facilitate event marketing
  • Implement branding activities and optimise branding opportunities
  • Manage the online presence and level of engagement
  • Manage all public relations including co-ordinating press releases, interviews and media briefings
  • Manage stakeholder relations
  • Secure coverage in traditional media (television, radio, newspapers, magazines)
  • Oversee outdoor advertising efforts
  • Plan and execute community outreach programmes
  • Analyse and report on marketing activities monthly and quarterly
  • Aid in compiling the annual report
  • Manage Marketing and Communications Officer

Qualifications and Technical Requirements

  • Ndip, BA, or BCom in Marketing or Communication Science
  • 3–5 years in a similar role
  • Experience in social media and website management, and traditional media
  • Experience with various design, content creation and distribution tools
  • Demonstrated experience in public relations
  • NPO/NGO experience an added advantage
  • Police clearance

Functional Competencies

  • Excellent marketing skills
  • Creativity
  • Excellent planning and organising skills
  • Excellent written and verbal communication
  • Holistic report writing
  • Mentoring

Behavioural Competencies

  • Self-starter
  • Decision making
  • Relationship building and interpersonal skills
  • Adaptability and flexibility
  • Effective problem solving
  • Results driven
  • Analytical thinking
  • Integrity and professionalism
  • Reflective
  • Creativity and innovation
  • Role model positive behaviour

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