Marketing Manager

2 days ago

Cape Town, Western Cape, South Africa Oshri Music Full time R276 000 per year

About the Role:

We are looking for a highly creative and strategic Marketing Manager to lead the marketing efforts for a growing portfolio of music brands, with a specific focus on the artists and releases from Rite Track Productions, an independent record label.

This role is ideal for someone who thrives in a fast-paced, creative environment and has a deep understanding of music, digital culture, and brand storytelling.

You will be the driving force behind all marketing initiatives, overseeing every aspect from concept development to execution. Your core mission will be to ensure every campaign strengthens the identity of the managed artists/brands, drives successful release campaigns for all artists.

Must haves:

  • 9 to 5 pm PST (7pm to 3am South African Time) Monday to Friday
  • Own reliable laptop/PC and fast and reliable internet
  • Must be able to work evenings
  • Power back up for Loadshedding and power outrages.

Compensation:
R23 000 per month

Key Responsibilities

  • Develop and implement comprehensive marketing strategies that align with the artist's vision, upcoming releases, and long-term career goals.
  • Lead creative concept development and manage the monthly marketing calendar, ensuring all campaigns connect seamlessly across social, digital, and live channels.
  • Manage brand identity and consistency across all visuals, messaging, and partnerships.
  • Collaborate with management, PR, and creative teams to craft compelling marketing materials, press kits, and promotional content.
  • Analyze market trends, audience data, and campaign performance to identify opportunities for growth and optimize ongoing efforts.
  • Oversee the creation and distribution of press releases, advertisements, newsletters, and event marketing materials.
  • Develop, monitor, and analyze campaigns to identify ROI, gather insights, and uncover new fan engagement opportunities.
  • Mentor and guide the content creators/ social media team, fostering creativity, collaboration, and accountability.
  • Review and approve social media schedules.
  • Outreach to influencers and music professionals for potential collaborations
  • Identify new opportunities for creative expansion, aligned with market trends and fan interests.

Qualifications

  • 3+ years of marketing experience (preferably in the music, entertainment, or creative industries).
  • Strong understanding of digital marketing tools, analytics, and social media strategy.
  • Strong communication, leadership, and project management skills.
  • Passion for music, culture, and storytelling.

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