Branding Manager

2 weeks ago

Cape Town, Western Cape, South Africa Arrow Marketing and Sales Full time

Company Description

Arrow Marketing and Sales is a South African-based integrated marketing agency with a global reach, specializing in branding, creative design, digital marketing, SEO, and website development. Operating from its headquarters in South Africa, Arrow serves clients in the UAE, UK, and US, combining local market expertise with a global perspective. The agency delivers measurable marketing strategies that balance creativity and data to help businesses of all sizes achieve sustainable growth. Guided by a "100-year philosophy," Arrow prioritizes long-term partnerships, integrity, innovation, and people-first values to ensure enduring success.


Role Description

This is a full-time remote position for a Branding Manager. The Branding Manager will develop and oversee branding strategies to ensure cohesive brand messaging across all platforms. Responsibilities include market research, managing brand campaigns, collaborating with creative teams, analyzing brand performance metrics, and ensuring alignment with organizational goals. The role involves cross-functional coordination to maintain brand consistency within digital, print, and event-based marketing efforts.

Qualifications

  • Strong skills in branding, brand strategy, and creative campaign management
  • Experience in market research, data analytics interpretation, and performance tracking
  • Knowledge of digital marketing, social media platforms, content development, and SEO
  • Project management, organizational skills, and the ability to coordinate with cross-functional teams
  • Excellent verbal and written communication skills
  • Proficiency in relevant design and analytics tools is a plus
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • Experience in leadership roles or managing brand-related projects is beneficial

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