Campaign Analyst

Job Description

Dear Future, Campaign Analyst

The role requires you to build and execute campaigns and analyse the quality of customer campaigns. To ensure appropriate execution and adherence to quality standards and business requirements.

Are you someone who can do the following:

The campaign analyst role sits at the heart of our Spend Campaigns team, supporting strategic initiatives that drive customer engagement and card usage. Day-to-day, the analyst will be involved in campaign planning, performance tracking, and execution support across portfolios such as App Bill Payments, International Spend, Virtual Card, Digital Wallet, and Spend Optimisation. This includes preparing monthly KPI reports, supporting PCA rituals, and ensuring campaign performance ownership is embedded across the team. The analyst will also be expected to proactively identify blockers, surface insights, and contribute to continuous improvement of campaign rhythms.

A key part of the role involves navigating our internal creative and governance processes. The analyst will work closely with marketing, legal, and compliance teams to ensure campaign materials meet brand standards and regulatory requirements. This includes briefing creative teams, reviewing copy and design, and managing approvals through structured governance channels. A background in marketing or creative development would be a strong asset, as it enables the analyst to better interpret creative briefs, contribute meaningfully to ideation, and anticipate potential bottlenecks in the approval process.

We're looking for someone with a strong work ethic and a collaborative mindset, someone who can manage multiple priorities, communicate clearly with stakeholders, and remain focused on outcomes. The ideal candidate is resilient and curious and they should be able to work independently, take initiative, and follow through on tasks without needing constant direction. A bias for action and a willingness to iterate quickly are essential, especially during high-pressure campaign cycles.

Finally, we value personality traits that complement our team culture: accountability, adaptability, and a genuine interest in customer behaviour. The analyst should be energised by the opportunity to influence campaign success and motivated by seeing their work translate into measurable impact. While formal qualifications are helpful, we're prioritising candidates who bring the right mindset, interpersonal agility, and creative intuition to the role.

You will be an ideal candidate if you have the following:

• Minimum requirement: NQF5
• Marketing and creative background beneficial
• Experience in campaign or marketing analytics Experience supporting or leading performance-driven campaigns.
• Experience in cross-functional project coordination Working with various teams to deliver campaigns under tight timelines and structured governance.
• Experience with campaign reporting tools Familiarity with dashboards, KPI tracking, budget tracking and performance analysis.
• Creative development and review experience Background in briefing creative teams, reviewing copy/design, and managing approvals through brand and regulatory channels.
• Experience in agile or iterative environments Comfort working in fast-paced, outcome-focused teams where quick pivots and continuous improvement are part of the rhythm.
• Stakeholder communication and presentation Demonstrated ability to communicate insights, blockers, and campaign performance clearly to both technical and non-technical audiences.

You will have access to:

• Opportunities to network and collaborate
• A challenging working environment
• Opportunities to innovate

We can be a match if you are:

• Adaptable and curious
• Have a proven successful track record.
• Thrive in a collaborative environment

Are you interested to take the step? We look forward to engaging with you

All appointments will be made in line with FirstRand Group's Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.

Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

05/11/25

All appointments will be made in line with FirstRand Group's Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.