Campaign Data Manager

2 days ago

Johannesburg, Gauteng, South Africa Boardroom Appointments Full time


Overview: We are seeking a skilled and experienced Campaign Data Manager to join our team. The ideal candidate should have a strong background as a Data Analyst, specifically focusing on concise reporting and simplifying the reporting process for Campaigns. This role requires a deep understanding of data, the ability to articulate insights derived from various sources, and a proven track record in campaign analytics.

Key Responsibilities: The Campaign Data Manager will be responsible for the following:

  1. Campaign Analysis:
  • Conducting in-depth post-campaign analytics, assessing campaign results, and analyzing changes in customer behavior.
  • Developing and implementing statistical models to enhance campaign efficiency, both in acquisition and retention efforts.
Collaboration:
  • Liaising with cross-functional teams, including Customer Value Management (CVM and IT, to ensure effective collaboration in targeting the right audience and industrializing timely data production.
Financial Analytics:
  • Collaborating with finance teams to provide breakdowns of performance statistics on various platforms.
  • Supporting product development through customer analytics, market sizing, and revenue impact assessments.
Data Segmentation and Reporting:
  • Developing, maintaining, and operationalizing customer value, lifetime, and profitability segmentation.
  • Creating and presenting reports on campaign segmentation, pricing analysis, and financial forecasting.

Qualifications:

  • Post Grad Diploma in Business Administration
  • BSc in Computer Science

Technical Skills:

  • Microsoft Windows, Unix, Linux
  • Teradata, Cloudera, Hadoop, Pyspark, SQL
  • Excel, SAP BW, Power BI, Tableau, R
  • Data Modeling, Visio, Visual Studio
  • SSIS, SSAS, SSRS, UML, MS Access, Sybase
  • BAAN, Kenan, Crystal Reports, Oracle Discoverer
  • C++, Python, Machine Learning
  • Power Business, ETL, Internet Explorer, Chrome, Firefox, Safari

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