Data Analyst

Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. In South Africa, Digitas is also expanding its Total Commerce capability into the Publicis Commerce capability and communities, offering Commerce solutions that combine CRM, data, media, and creative to drive customer engagement and business growth.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview
We're looking for a Data Analyst to join our growing Digitas and Commerce capability team. This role is ideal for someone who is passionate about data storytelling, customer behaviour, and digital performance. You'll work across a variety of clients and industries, helping to unlock insights that drive smarter marketing and commerce strategies.

Responsibilities

• Monitor and analyse performance data across digital channels (media, CRM, site, social, email).
• Build and maintain dashboards and recurring reports using tools like Tableau, Google Data Studio, or similar.
• Translate complex data sets into actionable insights and strategic recommendations.
• Support campaign lifecycle with measurement planning, reporting, and optimisation.
• Collaborate with cross-functional teams (strategy, media, creative, tech) to integrate data into broader solutions.
• Assist in database setup, schema design, and query writing (SQL/MySQL).
• Ensure data processes are efficient, accurate, and aligned with privacy regulations (POPIA, GDPR).
• Contribute to the development of data-led strategies for Digitas and Publicis Groupe clients.
• Stay current with industry trends, tools, and emerging technologies including generative AI.

Day-to-day, Your Role Includes

• Instituting frameworks across project and campaign lifecycles, including measurement plans,primary and secondary research, and performance reporting
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
• Connecting the dots across channels through data (including display media, site, search,email, and social) to provide a holistic view of marketing efforts
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests
• Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
• Working in a variety of reporting systems and databases for the creation of recurring reportsand dashboards
• Identifying nuances in data to optimise our clients' business
• Supporting marketing initiatives across project and campaign lifecycles, includingmeasurement plans, primary and secondary research, and performance reporting
• Expanding industry knowledge and relevant skillsets through internal training, including leveraging responsible AI and aligned Digitas and Publicis products

Qualifications

• 3-5 years of experience in data analysis, digital marketing, or CRM.
• Bachelor's degree in a relevant field (e.g., Data Science, Marketing, Statistics, Computer Science).
• Passion for digital marketing and emerging trends in the digital landscap
• Proficiency in SQL, MySQL, and data visualisation tools (e.g., Tableau, Power BI).
• Familiarity with cloud platforms (Google Cloud, Azure) and marketing automation tools (e.g., Salesforce, Marketo).
• Strong analytical mindset with problem-solving skills and attention to detail.
• Experience with generative AI tools (e.g., ChatGPT, Gemini, DALL·E) is a plus.
• Excellent communication and collaboration skills.

Additional Information
Personality Attributes:

• Team player with the ability to work independently
• Able to remain calm in a highly pressurised environment
• Assertive
• Proactive
• Resilient
• Approachable
• Proactive
• Energetic
• Creative "out of the box" strategic thinker
• Problem solver / solution driven
• Meticulous with attention to detail
• Curious, open and bold
• Flexible to work beyond normal office hours (overtime if and when required)
• Comfortable to work from the Publicis Groupe office (on-site)