Performance Marketing Analyst
7 days ago
- Application Deadline: 28 December 2025
- Job Location: Johannesburg, Gauteng
- Job Title: Performance Marketing Analyst
- Education Level: Bachelors Degree
- Job Level: Intermediate
- Minimum Experience: 3 - 5 Years
Duties and Responsibilities:
- Develop, implement, and optimise performance marketing campaigns across various channels.
- Analyse campaign data to identify trends, opportunities, and areas for improvement.
- Monitor key performance indicators (KPIs) and provide regular reports on campaign performance to the team.
- Conduct A/B testing and recommend optimisation strategies to improve campaign effectiveness.
- Utilise data visualisation tools to present insights and recommendations.
- Manage budgets effectively to achieve maximum results.
- Identify target audiences and tailor marketing strategies accordingly.
- Evaluate and recommend new tools or technologies to enhance campaign performance.
- Support the team in developing creative assets and messaging for campaigns.
- Ensure compliance with regulatory requirements and best practices in performance marketing.
- Stay updated on industry trends and best practices in performance marketing.
- Continuously track and analyze competitor activities to stay ahead in the market.
Essential skills & qualifications:
- Bachelor's degree in Marketing, or a related field.
- Fully bilingual (English & Afrikaans) due to accounts you'll be managing.
- 2-5 years of performance marketing experience, focusing on digital channels.
- Proficiency in marketing analytics tools such as Google Analytics or Adobe Analytics.
- Experience with data visualisation tools like Tableau or Power BI is a plus.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced, collaborative environment.
- Must have own transport.
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