Marketing Manager

**POSITION PURPOSE**

Responsible for developing, recommending, and implementing the Centre’s marketing program. Formulates and supervises product marketing, advertising, and promotional programs. Performs marketing research as needed. Develops and delivers sales and marketing training programs to Tenants and operational staff. Oversees customer relations and ensures that the Company’s professional reputation is projected and maintained. Ensures

and methods to promote our products, services and public image.

**ESSENTIAL FUNCTIONS AND BASIC DUTIES**

**1. Assumes responsibility for developing and implementing effective marketing programs.**
a. Development of long and short term marketing plans.
b. Conducts market research and develops marketing strategies to complement and support Body
Corporate goals and strategic objectives.
c. Reviews marketing programs regularly and modifies as needed. Ensures the integrity and quality of all marketing efforts.
d. Constructs and monitors the marketing budget.
e. Develops and implements training, promotion, and advertising programs that further marketing. objectives. Compiles promotional materials.
f. Maintains and updates Boardwalk Inkwazi website

- Exhibitions and promotional events.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
- Ensure that exhibition court space is sold to ensure steady income towards the Centre.
- Control Marketing and exhibition budget and ensure that all expenditure is accounted for.
- Ensure that all exhibition contracts are signed and exhibitor payments paid before exhibition.

**2. Assumes responsibility for developing and maintaining effective public relations with customers, marketing professionals, and external business contacts.**
a. Establishes and implements effective communication with outside contacts.
b. Organize and oversee advertising/communication campaigns (social media, TV etc.),
c. Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
d. Ensures that requests and questions are promptly, appropriately, and courteously resolved.
e. Ensures that the Company’s professional reputation is maintained.

**3. Assumes responsibility for establishing and maintaining effective working relationships and coordination with Body Corporate. with the tenants and Centre Management**
a. Provides assistance and support as needed.
b. Keeps management informed of area activities and of any significant concerns.
c. Completes required reports, records, and related documents accurately and promptly. d. Attends meetings as required.

**4. Assumes responsibility for related duties as required or assigned.**
a. Stays informed of developments in the marketing field and of markets affecting Company operations.
b. Completes special projects as assigned.
c. Conduct market and analysis to evaluate trends, brand awareness and competition ventures.

- Initiate and control surveys to assess customer requirements and dedication.

**5. Assumes responsibility for ensuring professional business relations with vendors, contractors, and trade professionals.**
a. Works to develop and maintain productive business relations with vendors, suppliers, contractors, etc.
b. Acts as a liaison between Centre Management and external contacts.
c. Ensures effective coordination of external services with Centre Management operations.
d. Obtains and conveys information as appropriate.
e. Promotes goodwill and a positive image of Boardwalk Inkwazi

**6. Assumes responsibility for the effective operations management of Centre and facilities.**
a. Centre Management

- Keeps abreast of market activities in respect of tenant movement, new developments.
- Maintains a hands-on control of projects in hand

b. Centre Management Reporting

- Provides accurate information to the General Manager / Manageing Agent / Client according to agreed format timeously
- Monitors turnover rentals

c. Planning And Budgeting

- Assist in compiling expense budgets for each year

d. New Tenants

**PERFORMANCE MEASUREMENTS**

1. Marketing functions are well coordinated and support organizational objectives.
2. Marketing research is valid, reliable, and a useful tool for management.
3. Marketing programs are appropriate, effective, and reviewed regularly.
4. Professional and effective public relations are maintained.
5. Centre Management appropriately informed of area activities and of any significant problems. Required reports are accurate and timely. Suggestions for improved performance are provided.
6. Marketing expenses are in line with the budgets
7. Centre Management is appropriately informed of area activities and of any significant problems.
8. Operations personnel are well trained, effective, and efficient. Appropriate supervision and assi