Marketing Manager

POSITION PURPOSE

Responsible for developing, recommending, and implementing the Centre's marketing program. Formulates and supervises product marketing, advertising, and promotional programs. Performs marketing research as needed. Develops and delivers sales and marketing training programs to Tenants and operational staff. Oversees customer relations and ensures that the Company's professional reputation is projected and maintained. Ensures

Organise creative campaigns and promotional events that can make a difference in the Centre's success according to trends and customer requirements. The ideal candidate will be passionate for the 'art' of marketing and will have an abundance of ideas for building efficient strategies. This person must bring forth a strong arsenal of techniques

and methods to promote our products, services and public image.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

1. Assumes responsibility for developing and implementing effective marketing programs.

a. Development of long and short term marketing plans.

b. Conducts market research and develops marketing strategies to complement and support Body

Corporate goals and strategic objectives.

c. Reviews marketing programs regularly and modifies as needed. Ensures the integrity and quality of all marketing efforts.

d. Constructs and monitors the marketing budget.

e. Develops and implements training, promotion, and advertising programs that further marketing . objectives. Compiles promotional materials.

f. Maintains and updates Boardwalk Inkwazi website

• Exhibitions and promotional events.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Ensure that exhibition court space is sold to ensure steady income towards the Centre.
• Control Marketing and exhibition budget and ensure that all expenditure is accounted for.
• Ensure that all exhibition contracts are signed and exhibitor payments paid before exhibition.

2. Assumes responsibility for developing and maintaining effective public relations with customers, marketing professionals, and external business contacts.

a. Establishes and implements effective communication with outside contacts.

b. Organize and oversee advertising/communication campaigns (social media, TV etc.),

c. Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

d. Ensures that requests and questions are promptly, appropriately, and courteously resolved.

e. Ensures that the Company's professional reputation is maintained.

3. Assumes responsibility for establishing and maintaining effective working relationships and coordination with Body Corporate. with the tenants and Centre Management

a. Provides assistance and support as needed.

b. Keeps management informed of area activities and of any significant concerns.

c. Completes required reports, records, and related documents accurately and promptly. d. Attends meetings as required.

4. Assumes responsibility for related duties as required or assigned.

a. Stays informed of developments in the marketing field and of markets affecting Company operations.

b. Completes special projects as assigned.

c. Conduct market and analysis to evaluate trends, brand awareness and competition ventures.

• Initiate and control surveys to assess customer requirements and dedication.

5. Assumes responsibility for ensuring professional business relations with vendors, contractors, and trade professionals.

a. Works to develop and maintain productive business relations with vendors, suppliers, contractors, etc.

b. Acts as a liaison between Centre Management and external contacts.

c. Ensures effective coordination of external services with Centre Management operations.

d. Obtains and conveys information as appropriate.

e. Promotes goodwill and a positive image of Boardwalk Inkwazi

6. Assumes responsibility for the effective operations management of Centre and facilities.

a. Centre Management

• Keeps abreast of market activities in respect of tenant movement, new developments.
• Maintains a hands-on control of projects in hand

b. Centre Management Reporting

• Provides accurate information to the General Manager / Manageing Agent / Client according to agreed format timeously
• Monitors turnover rentals

c. Planning And Budgeting

• Assist in compiling expense budgets for each year

d. New Tenants

• Assist in vetting new Vendor applications and submitting Managing agent

PERFORMANCE MEASUREMENTS

1. Marketing functions are well coordinated and support organizational objectives.
2. Marketing research is valid, reliable, and a useful tool for management.
3. Marketing programs are appropriate, effective, and reviewed regularly.
4. Professional and effective public relations are maintained.
5. Centre Management appropriately informed of area activities and of any significant problems. Required reports are accurate and timely. Suggestions for improved performance are provided.
6. Marketing expenses are in line with the budgets
7. Centre Management is appropriately informed of area activities and of any significant problems.
8. Operations personnel are well trained, effective, and efficient. Appropriate supervision and assistance are provided.
9. Centre operations are efficiently and cost effectively administered.
10. Current and future Centre needs are well planned and budgets are established and maintained.
11. Effective business relations exist with vendors, contractors, and trade professionals.
12. Adheres to ISO procedures and systems implemented.

EDUCATION/CERTIFICATION:

Matric

Associate's degree in business administration with emphasis in marketing or equivalent experience.

REQUIRED KNOWLEDGE:

Knowledge of Company products and services.

Understanding of sales and promotion techniques. Familiarity with local marketing vendors.

Excellent understanding of Centre management procedures. Knowledge of budgeting, service contracts

EXPERIENCE REQUIRED:

Minimum of 7 years of experience in marketing, public relations, advertising, supervisory experience.

SKILLS/ABILITIES:

Strong interpersonal and public relations skills.

Excellent organisational,,analytical abilities and time-management abilities.. Solid writing skills.

Able to operate computer applications. Proficient in MS Office, marketing software and Adobe

Able to use graphic arts tools and supplies. Excellent leadership abilities.

Able to organize, coordinate, and direct team activities

Strong problem solving skills. Good communications skills.

Good understanding of market research techniques

Data analysis and statistics methods

Thorough knowledge of strategic planning principles

Marketing best practices

Familiarity with social and web analytics (e.g. Web Trends)

Excellent communication and people skills

Creativity and commercial awareness