Content Lead

**Who** we are**:
Yoco was founded in 2015, and we’ve been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since.

We’re the POS and payments provider for over 200,000 self-employed, and process over US$3 billion annually.

We have ±350 team members globally, all with a bias for boldness and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems, together.

Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses.

We’re growing fast. With growth comes compelling challenges. If you’re an ambitious problem-solver, with big ideas, a passion for doing good, bright, grounded and courageous; you’re likely to thrive at Yoco.

We don’t stop pushing. We break things to rebuild. We challenge ourselves and each other. We’re constantly evolving - and we’re doing it fast.

Grow With Us.

**About the Brand Marketing**team**:
At Yoco, we’re guided by our goal to create mental availability for the brand — showing up across the category entry points that matter most to merchants. We build and protect the distinctive assets that make Yoco recognisable, human, and top of mind when it counts.

We’re building a team that knows its purpose, tells real merchant stories in delightfully engaging ways, experiments boldly, scales what works, and moves the whole business in the same direction.

A team defined by its craft, its culture, and its collective drive to do exceptional work.

Let’s grow.

**About the role**:
You’ll make Yoco’s story — and our merchants’ stories — famous, and impossible to ignore.

- You’ll turn Yoco’s brand strategy into powerful, resonant stories that bring our purpose to life.

- This role blends creativity, data, and cultural insight to shape how Yoco shows up across every channel — owned, earned, and paid.

- You’ll transform merchant voices and business insights into content that inspires, educates, and drives belonging within the small business community.

- As the bridge between storytelling and strategy, you’ll craft narratives that position Yoco as _the_ voice of small business in South Africa.

**What you will be doing**:

- Translate the brand strategy into a clear, actionable content strategy that aligns with brand campaigns and supports brand marketing key results.

- Identify and capture compelling merchant stories that reflect Yoco’s purpose and values, with a focus on high-impact narratives from across South Africa’s independent business landscape.

- Extract insights from Yoco’s merchant set and translate them into engaging, accessible content that educates, inspires, and positions Yoco as a thought leader.

- Design and deliver content that can capture leads and deepen brand engagement. Partner with Events & Community to make exclusive content available for community members amplifying Yoco’s presence at events — ensuring event activations are supported by compelling, shareable assets.

- Shape merchant stories and data insights into shareable, PR-ready content that can be amplified across owned, earned, and paid channels.

- Partner with Organic Social, PR & Partnerships, Events & Community, and Paid Media teams to ensure content is amplified across all channels.

- Track and report on content performance, using insights to optimise future content for greater engagement, reach, and ROI.

**About you**:

- You’re a natural storyteller with a sharp sense for what connects with people — in culture, community, and commerce.

- You thrive on collaboration across, and care deeply about telling authentic stories of independent businesses.

- You balance heart and hustle: bold in ideas, disciplined in delivery. You bring proven experience developing impactful content strategies that drive overall brand or campaign goals.

- You have a strong grasp of amplification across owned, earned, and paid channels and you’re able to translate data into insights that inspire action.

- You have an editorial, writing or production background and you’re able to craft content that cuts through — from articles and social posts to video, campaigns, and PR.

- You understand production workflows, and you’re comfortable managing timelines and stakeholders.

**Nice-to-Haves**

- Understanding of South African culture and the small-business landscape.

- Portfolio of your work.

**The people we’re looking for**:
We’re looking for people who want to grow and have a thirst for learning. And as Yoco grows, we hope they stay with us for the long-term.

Building solutions for a more equal society is a daunting task - and it’s not for everyone. We never stop pushing, we break things to rebuild, and we challenge ourselves and our teammates. We start over, we constantly evolve - and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human.