Content Lead

1 week ago

Cape Town, South Africa 1-grid Full time

**About us**

**Job purpose**

The primary responsibility of the Content Lead is to take ownership of the brand’s content strategy and drive content performance across channels. We are looking for a creative, self-motivated individual, with a passion for branded content and storytelling and a keen eye for detail, to join our team. You will join a fast-paced, hands-on environment to conceptualise, create, curate and syndicate content to increase brand awareness and conversion rates.

Channel / strategy owner for 1-grid:

- Social Media
- Website / Blog
- PR / Publicity

**Duties and Responsibilities**
- Develop and own the content strategy in line with business and communication objectives and drive its implementation across owned, earned and paid channels
- Maintain and evolve USPs per service/product line in collaboration with leadership and in line with competitor and industry movement, and customer needs
- Compellingly communicate the brand’s story, and have the ability to visualise how content can be best presented and used as a lead generation tool
- Work alongside design and development teams to make relevant updates to the website
- Work alongside the creative team on content creation and production for social media channels: Facebook, Twitter, Instagram, Youtube, Linkedin
- Work alongside the paid media team to create digital paid media campaigns (Google & social platforms)
- Work alongside the PR team on partner, media, influencer, and affiliate communications
- Measure the results of content marketing activities through effective attribution strategies and use data to make informed decisions around budget allocation based on the effectiveness of content, channels and tactics
- Oversee community management across social media platforms
- Conduct ongoing research into industry and competitor best practices
- Support in other marketing activities

**Qualifications and Experience**
- Relevant qualification (degree or diploma, or equivalent experience)
- Marketing/advertising strategy, copywriting or journalism background
- Strong background in short form writing: social media posts, headlines, calls-to-action
- Understanding of user experience and SEO
- 4-6 years’ content strategy/content management experience gained a in similar role, in an in-house studio or at an agency
- Conceptualising, brainstorming and idea-generating ability
- Experience in image or video editing software will be advantageous: Adobe CS, Canva, Video Editor/Final Cut

**Key Competencies**
- Good interpersonal and communication skills
- Organised and able to work independently
- Ability to perform under pressure
- A team player

**Benefits**

Our benefits are second to none — we look after our people
- We look after your well-being and encourage a healthy lifestyle:
We pay 100% of your medical aid (Discovery & Vitality) — so no deduction unless you want to add a beneficiary.
- We think of your future:
Retirement Annuity — up to 5% co-contribution of your monthly salary.
- We allow flexibility:
Our working hours are flexible and you may work a hybrid model after you have been employed for 6 months.
- We invest in our employees:
Employees are encouraged to identify opportunities to upskill themselves, and we contribute towards relevant training and courses.

**Job Types**: Full-time, Permanent

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