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Yoco, Cape Town, Western Cape, South Africa Overview Join the Content Lead role at Yoco. Yoco Cape Town, Western Cape, South Africa Join to apply for the Content Lead role at Yoco About The Brand Marketing Team At Yoco, we’re guided by our goal to create mental availability for the brand — showing up across the category entry points that matter most to merchants. We build and protect the distinctive assets that make Yoco recognisable, human, and top of mind when it counts. We’re building a team that tells real merchant stories in engaging ways, experiments boldly, scales what works, and moves the whole business in the same direction. About The Role You’ll make Yoco’s story — and our merchants’ stories — famous and impossible to ignore. You’ll turn Yoco’s brand strategy into powerful, resonant stories that bring our purpose to life. This role blends creativity, data, and cultural insight to shape how Yoco shows up across owned, earned, and paid channels. You’ll transform merchant voices and business insights into content that inspires, educates, and drives belonging within the small business community. As the bridge between storytelling and strategy, you’ll craft narratives that position Yoco as the voice of small business in South Africa. What You Will Be Doing Translate the brand strategy into a clear, actionable content strategy that aligns with brand campaigns and supports key results. Identify and capture compelling merchant stories that reflect Yoco’s purpose and values, with a focus on high-impact narratives from across South Africa’s independent business landscape. Extract insights from Yoco’s merchant set and translate them into engaging content that educates, inspires, and positions Yoco as a thought leader. Design and deliver content that can capture leads and deepen brand engagement. Collaborate with Events & Community to create exclusive content for community members and ensure event activations are supported by shareable assets. Shape merchant stories and data insights into shareable, PR-ready content for owned, earned, and paid channels. Partner with Organic Social, PR & Partnerships, Events & Community, and Paid Media teams to amplify content across channels. Track and report on content performance, using insights to optimise future content for engagement, reach, and ROI. About You You’re a natural storyteller with a sharp sense for what connects with people — in culture, community, and commerce. You thrive on collaboration and care deeply about authentic stories of independent businesses. You balance heart and hustle: bold in ideas, disciplined in delivery. You have proven experience developing impactful content strategies that drive brand or campaign goals. You have a strong grasp of amplification across owned, earned, and paid channels and can translate data into insights that inspire action. You have an editorial, writing, or production background and can craft content that cuts through — from articles and social posts to video, campaigns, and PR. You understand production workflows and can manage timelines and stakeholders. Nice-to-Haves Familiar with Monday.com or Asana; fintech or SaaS experience beneficial. Understanding of South African culture and the small-business landscape. Portfolio of your work. The people we’re looking for We’re looking for people who want to grow and have a thirst for learning. As Yoco grows, we hope they stay with us for the long-term. Building solutions for a more equal society is challenging; we break things to rebuild and evolve quickly. If you resonate with our mission and values and are relentlessly effective in execution, this is for you. You’re a curious problem-solver with a passion for doing good — bright, grounded, experimental and bold. You collaborate, adapt, and close the loop. At Yoco, we support growth while staying authentic. If this sounds like your kind of challenge, apply below. We encourage applicants from diverse backgrounds to apply. Please send your application in English and help reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV. Benefits Need time to switch off? 24 paid leave days annually, plus public holidays. Contributions to medical aid and gap cover for long-term security. Paid parental leave for mothers, fathers, and adoptive parents, plus family responsibility leave for emergencies. Annual learning budget to invest in courses, conferences, or training. Community and a connected culture with team events and employee-led clubs. Yoco is the all-in-one digital commerce platform for small businesses. We are one of Africa’s largest fintech companies, helping over 200,000 small businesses across South Africa accept card payments and access capital. Our ecosystem of payments, software, and tools works under one Yoco account with a global team of 350+ people across South Africa and the Netherlands. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing #J-18808-Ljbffr
