Content Lead

1 week ago

Cape Town, Western Cape, South Africa Juru Holdings Full time R180 000 - R250 000 per year

Content Lead Role Purpose

We require a Content Design Lead who will operate under the guidance of the internal Content Strategist, focusing on:

  • Leading a comprehensive audit of existing site content to surface gaps, strengths, and improvement opportunities.
  • Co-developing foundational content standards and a web-specific content playbook to ensure consistency, scalability, and compliance with evolved brand and tone.
  • Shaping message hierarchies, governance frameworks, and editorial workflows across multiple channels.
  • Guiding teams and vendors to translate complex topics into clear, accessible, and engaging digital journeys.
  • Supporting DVF (Design, Voice, Function) testing cycles to validate content quality, usability, and resonance with diverse audiences.

Key Responsibilities

  • Deliver a cohesive, actionable content strategy tailored for digital experiences—web, app, email, chat—aligned with brand vision and Tone Language Guide.
  • Architect content flows and pillars to support both customer journeys and business goals (e.g., sales, servicing).
  • Establish and maintain editorial calendars, workflows, and governance documentation, ensuring efficient production, review, and updating of content.
  • Lead workshops, give creative and editorial direction, and champion best-practice UX writing, accessibility, and inclusive language principles.
  • Collaborate closely with Product Designers, UX/UI, Brand, Tech, and African market teams to embed strategic content into design delivery and localisation.
  • Monitor and optimise content performance using analytics and research insights, applying iterative improvements as needed.

Key Deliverables

  • Comprehensive content audit report with actionable insights.
  • Web content playbook defining content standards, tone, and workflows.
  • Message frameworks and copywriting guidelines for priority customer journeys.
  • Governance model and blueprint for content workflow and approvals.
  • DVF testing results and recommendations.
  • Weekly progress updates and final handover collating all documentation and standards.

Required Expertise

  • 8+ years' experience in digital content leadership (copywriting, UX writing, content strategy) for large, multi-channel brands—preferably financial services or fintech.
  • Track record in developing digital content frameworks, governance, and scalable standards.
  • Deep understanding of UX writing, content design for web/app, SEO, information architecture, and digital accessibility.
  • Experience leading content quality uplift in Agile and Design Thinking settings, with strong stakeholder influencing skills.
  • Familiarity with advanced CMS (ContentStack, Adobe Experience Manager, Contentful), Figma, Miro, Jira.
  • Strong analytical mindset to leverage data for content optimisation; cultural intelligence to adapt messaging across African markets.

Success Indicators

  • Clearly measurable improvement in content quality, customer engagement, and trust.
  • Consistent voice and brand attributes across all digital customer journeys.
  • Positive feedback from stakeholders and end users.
  • Increased adoption of new content standards and playbooks business-wide.

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