Digital Account Manager

5 days ago

Bedfordview, South Africa Ann Swann Personnel Full time

**Duties and Responsibilities**
- Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining customers.
- Be informed of unique client targets and structure advertising efforts to meet and exceed such targets.
- Create and manage platform access and codes that enable proper performance tracking for all advertising services.
- Monitor and track results to ensure they properly feed into designated client systems and/or company lead management systems and/or integrations.
- Brief and oversee the work of external agencies, such as designers, animators, and printers.
- Brief and oversee the work of internal agents, such as account assistants, designers, and account support departments.
- Support and guide the development of account managers, account assistants and advertising interns.
- Work within a budget and report any overspending or underspending to direct line manager.
- Manage multiple advertising platforms for clients.
- Create and supplement advertising strategies for clients.
- Stay abreast of the dynamicity of advertising platform changes and developments to the benefit and performance of client Campaigns.
- Ensure that all ad hoc advertising activities have payment safeguards in place, before running such campaign expenses.
- Write, edit and proofread copy for promotional materials for marketing campaigns and advertising elements.
- Ensure that the organisations & Client's brand and identity are adhered to in campaigns and in all communication channels.
- Liaise with and manage client work escalated to supporting departments.
- Organise and attend offline events that contribute to the success of client campaigns.
- Deliver regular reports of campaign results, including web analysis and the evaluation of client KPIs and objectives.
- Maintain regular measurement of ROI on campaigns.
- Work closely with the support and technical departments to maintain client CI across their website and brand material.
- Work closely with the support and technical departments to ensure regular website checks are done for functional lead forms and user experience journeys.
- Collect and use data to inform new campaigns and respectively evaluate the performance of existing campaigns.
- Conduct market research and competitor analysis to inform advertising strategy.
- Identify, evaluate, and improve campaigns to improve campaign effectiveness, ad efficiency and overall quality of service.
- Manage and develop client relationships, reporting any complaints and/or cancellations via proper internal procedure, to manage overall customer satisfaction.
- Maintain certification status on all advertising partners associated with the company.

**Requirements**:

- Related Marketing certifications & qualifications.
- Automotive experience is essential.
- Proven work experience as a Digital account manager.
- Experience implementing and optimizing Google Adwords & Facebook campaigns.
- In-depth understanding of online marketing tools and social media platforms.
- Experience with customer service and account management.
- Strong analytical skills.

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