Performance Marketing Lead

**Summary**

Kuda is a Nigerian digital bank making financial services more affordable, accessible and rewarding for 7 million Nigerians. It was the first mobile-first bank to launch in Nigeria in 2019 and through its apps it offers free transfers, budgeting tools, savings and overdrafts, as well as business banking services.

We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love, so it’s only right that we ended up with the name _Kuda_ which means _love_ in Shona.

We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices. We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services from our offices in Nigeria, South Africa, and the UK.

We’re now looking for a **Performance Marketing Lead** to lead our acquisition strategy, reporting into our VP Marketing. You’ll be responsible for scaling paid marketing, building and mentoring a team, and working closely with product, data, and brand to drive efficient growth.

**Responsibilities**
- Own and define Kuda’s acquisition strategy across all paid channels (social, search, programmatic, affiliates) ensuring efficient and scalable growth
- Set ambitious targets (installs, CAC, ROAS, MAUs) and deliver against them with a data-driven, test-and-learn approach
- Lead and mentor a high-performing performance marketing team of four people, creating clear growth processes and development opportunities
- Oversee budget allocation and forecasting, ensuring spend efficiency and strong ROI
- Identify, test and scale new channels to maximise efficiency and performance
- Collaborate with Product and Analytics to ensure accurate tracking, attribution and funnel visibility
- Partner with Brand, Creative and Content to deliver high-velocity, high-quality campaigns tailored to different business units
- Partner with Product Marketing and CRM Ops to optimise lifecycle continuity (from acquisition to retention) and maximise ROAS and LTV
- Use insights from acquisition performance to inform broader marketing and product strategy
- Own, manage and evolve the performance marketing tech stack (MMP, ad managers, etc.)
- Stay up to date with new platforms, tools, regulations, and trends to continuously evolve our growth engine
- Champion the exploration and adoption of AI tools and workflows to enhance campaign execution, targeting, creative testing and performance analysis
- Represent Performance Marketing at leadership level, reporting regularly on progress, challenges and opportunities

**Requirements**:

- 7+ years of experience in performance marketing / growth, ideally in consumer tech, fintech or other app-first businesses
- Proven track record of managing million-dollar+ acquisition budgets and delivering efficient user growth
- Deep expertise in paid social, search, programmatic and attribution modelling
- Highly analytical with experience working with data, cohort analysis and experimentation
- Strong leadership experience: able to build, manage and coach teams, and set clear OKRs
- Collaborative, with excellent communication skills and proven ability to influence across product, finance and leadership teams
- Experience in high-growth African or global markets is a plus

**Benefits**

**Why join Kuda?**

At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:
A great and upbeat work environment populated by a multinational team

Pension via Allan Gray

Career development & growth

Competitive annual leave plus bank holidays

Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)

✈Travel Insurance
- ️YuLife - rewards for reaching health and fitness goals

Employee wellness program via Lyra Wellbeing
- ️Goalr - employee wellness app

Medical insurance via Discovery

Award winning L&D training

Well-fare package (Wedding, Compassionate and etc)

We are advocates of work-life balance, working in a hybrid in office schedule
- Kuda is proud to be an equal-opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent._
- We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know._