Performance Marketing Manager

As part of the world’s fastest-growing hearing care company, we’re on an ambitious journey to scale, aiming to double our South African business in the next two years and become the go-to hearing care company in the country. To support this growth, we’re hiring a Performance Marketing Manager.
This is a career-defining opportunity for someone who wants to build something meaningful, not just have a job. You’ll work in a small, close-knit team, driving growth through high-impact lead generation campaigns across display, social, CRM, SEA, and beyond. By combining creativity, data-driven strategies, and the smart use of AI and marketing technology, you’ll design and execute initiatives that directly shape our customer pipeline. With ownership, trust, and support, your energy and expertise will play a pivotal role in scaling hearing care across South Africa.
What You'll Be Doing
- Own and execute South Africa’s customer acquisition strategy across key lead generation channels (display, social, CRM, SEA, paid search etc.)
- Monitor, analyse, and optimise performance against all KPIs across the funnel, ensuring measurable impact at every stage
- Drive continuous lead generation and growth by designing, testing, and optimising performance-driven campaigns, creatives, and messaging that balance volume, quality, cost efficiency, and conversion impact
- Manage and optimise the full online and offline customer journey, improving conversion rates through data-driven insights, AI-powered tools, and innovative communication concepts
- Collaborate closely with the South African leadership team and international marketing hubs (Miami, Denver, Seoul, Berlin) to share best practices and scale winning strategies

What We’re Looking For
Mindset & Energy
- Get a kick from the idea of building and scaling a business using your marketing expertise
- Love deep-diving into numbers and performance data, and making data-driven decisions to drive results
- Purpose-driven with a belief in our mission - motivated by making a measurable difference in people’s lives
- Hungry to help scale a fast-growing business and excited by the pace and challenges that come with rapid growth.
- Results-oriented self-starter who takes ownership, thrives in a hands-on, analytical role, and delivers impact quickly
- Adaptable and eager to learn - able to pivot fast as priorities shift in a scaling environment
- Customer-obsessed, always curious about what drives decisions and how to turn insights into action
- Creative problem-solver who sees challenges as opportunities to unlock growth
- Authentic, collaborative, and positive - while also willing to challenge others, push for performance, and take bold risks when needed. positive, and collaborative - and enjoys being part of a high-energy, fun,high-performance team

Skills & Experience
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field is desirable
- Experience: 6-8 years’ experience in performance, digital, or growth B2C marketing, with a proven track record of scaling lead generation and optimising customer acquisition
- Channel Expertise: Hands-on management of at least two major performance channel (Google Ads, Facebook/Meta Ads, Display etc.)
- Strategy & Execution: Proven ability to plan, implement, and optimise customer acquisition campaigns across multiple channels
- Analytics & Data: Strong analytical skills with the ability to interpret data, run A/B tests, and translate insights into actionable improvements
- Conversion Knowledge: Deep understanding of how content, messaging, and creative drive conversions
- Communication: Excellent written and verbal communication skills
- Languages: Fluency in English, Afrikaans would be desirable
- AI & Automation: Experience using AI-driven tools to improve workflows, generate insights, and optimise campaigns
- Technology: Familiarity with CRM systems, marketing automation platforms (e.g., Salesforce, Braze), web analytics tools (e.g., Google Analytics, GA4), data tools (e.g. Domo), and experimentation tools (e.g., Optimizely, Figma)
- Bonus: Experience working with third-party platforms, partners, or vendors to execute paid marketing campaigns

What Success Looks Like
- You consistently grow qualified lead volume across display, social, CRM, SEA, and other channels while keeping acquisition costs sustainable
- You improve conversion rates at each stage of the funnel
- You optimise channel mix to maximise ROI and customer lifetime value
- You introduce new ideas, tests, and campaigns that push the business forward

What You’ll Gain
- Impact: shape the future of a health-technology leader while driving our business strategy
- Trust: enjoy a high degree of autonomy and freedom in decision-making
- Dynamic environment: we encourage and support new initiatives, fast-decision making and taking risks
- Testing culture: no roadblocks for fast testing - if you have an idea, you will quickly bring it to life
- International te