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Performance Marketing Manager

2 weeks ago

Cape Town, South Africa The Moorings Full time

Sunsail and The Moorings are two incredible brands offering customer’s unique holiday experiences out on the water. From independent sailing holidays to fully catered crewed and power yacht charter we offer our customers a 5* service. Operating across the globe, we’re passionate about being the very best and pride ourselves on the providing unforgettable holiday’s that truly last a lifetime. With over 50 years’ experience, we are the industry leaders in yacht charter and are proud to be part of the Travelopia group, the world's largest collection of specialist travel brands

As the Performance Marketing Manager for Yachts, you will be part of the Brand & Acquisition Marketing team and lead all aspects of marketing strategies that strive to acquire customers and improve brand awareness. You will manage a team of two Digital Acquisition Specialists, ensuring effective campaign management across key markets, including the Americas, Europe, and UK/South Africa/Australia. You will leverage tools like Google Analytics and AdWords, as well as Meta platforms, to drive success and play a crucial role in shaping our digital marketing strategies and campaigns.

**What we’ll offer**:

- Competitive salary and annual salary review aligned with performance
- Annual bonus scheme
- 21 days annual leave
- Medical aid, Life insurance and Pension
- Wider scope for learning, working with teams across the world
- Various employee discounts and offers
- Career progression opportunities

**What you’ll do**:
**Strategy and Execution**:

- Develop and implement performance marketing strategies to drive customer acquisition and brand engagement.
- Align marketing initiatives with overall business objectives and acquisition goals.

**Team Leadership**:

- Manage and mentor a small team to deliver successful marketing campaigns.
- Ensure Digital Acquisition Specialists collaborate effectively with Marketing Managers to provide tailored support.
- Coordinate with external agencies to align efforts with internal strategies and critical metrics.

**Digital Expertise**:

- Stay updated on digital media trends, focusing on platforms like Google and Meta.
- Leverage tools such as Google Analytics and AdWords to optimise campaign value.

**Campaign Optimisation**:

- Implement attribution models to measure marketing impact and refine campaigns.
- Use data insights to drive continuous improvement.

**Collaboration**:

- Work closely with CRM, SEO, Content, and Customer Experience teams to ensure cohesive strategies.
- Integrate customer feedback into marketing plans.

**Reporting and Budgeting**:

- Monitor campaign performance, providing data-driven reports and insights.
- Manage large-scale budgets, optimising spend for maximum return on investment.

**Creative Services**:

- Be responsible for and align creative outputs with marketing goals.
- Evaluate agency performance, making recommendations for improvement.

**What you’ll bring**:

- Proven performance marketing experience in customer acquisition and brand awareness, ideally in travel, hospitality, or luxury sectors.
- Strong leadership and team management skills.
- Expertise in digital platforms like Google and Meta.
- Proficiency in analytics tools and attribution modelling.
- Excellent collaboration and communication skills.
- Approach dedicated to achieving business goals through tangible outcomes

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions

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