Paid Media Specialist

1 week ago

Southern Suburbs, South Africa MVIA Full time

PAID MEDIA SPECIALIST

**About the job**

Octane Marketing (Pty) Ltd is seeking a Paid Media Specialist to join our energetic team and support lead generation efforts for our clients. As a Paid Media Specialist, you will be responsible for developing targeted campaigns, utilizing the latest MarTech tools, and driving qualified leads at optimal costs.

**WHAT YOU'LL DO**
- Maintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolution
- Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, etc.
- Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
- Actively test and analyse paid search ad copy to achieve maximum ROI
- Execute and analyse monthly paid media business metrics, budgets, and reports
- Research and evaluate paid marketing efforts and identify new campaign opportunities
- Track paid media best practices, bid management systems, keyword developments, and industry trends

**WHAT WE'RE LOOKING FOR**
- 2 years of experience working on Google Ads (Search, Display, PMax, Shopping), Microsoft Ads, and Paid Social advertising (TikTok Ads, Meta Ads, LinkedIn Ads)
- Expertise in customer journeys and proven experience in growing brand awareness and ROI.
- Minimum Bachelor's degree in Marketing or any relevant major.
- Advanced web skills, proficiency with Excel, search engine interfaces, and ad platforms.
- Ability to demonstrate analytical skills, technical knowledge, and attention to detail.
- Excellent written and verbal communication skills.
- Eagerness to deliver under tight deadlines.
- The personal discipline to manage and develop campaigns.
- Ability to adjust methods to match CPL/CPA and conversion requirements for unique campaigns.
- Ability to plan and execute according to budget.
- Outstanding time management and organization skills.
- The ability to work solo and with a team as needed.
- The ability to accept constructive criticism in a professional manner and to learn from edits.
- Comfort with constant personal and professional growth.

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