Senior Digital Campaign Manager

**Responsibilities**:
Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to: Google advertising, META, X and Tik Tok

Display & Video 360 (Acquisition & Remarketing)

App Install & App Engagement (Acquisition & Retention)

Video (YouTube) Managing paid advertising budgets optimally to achieve business KPI’s

Assist business departments with paid advertising requirements, reporting, analysis and strategies

Help other business departments understand and how best to implement their digital advertising requests. Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising.

Working closely with Head of Design to deliver relevant, high-quality Ads to the designer as well as compelling copy to the Copywriter

Build and track sales forecasts and drive campaigns to meet and exceed revenue targets

High level of performance monitoring and attention to detail

Execute rapid deployment of online campaigns based on the needs of each business.

Data-Driven Performance Analysis: Leverage analytics tools to monitor campaign performance, conduct A/B testing, and produce actionable insights and reports that drive campaign improvements Measure, analyse and report on the impact paid marketing campaigns.

Budget Management: Oversee and optimise budget allocation to ensure efficient use of resources while maximising campaign performance.

Ability to multitask and have a holistic 360 view of the marketing funnel across various Ad account

**Build team and people capabilities through**:
Providing real-time, ongoing coaching and feedback to team members throughout the year

On-time completion of performance management activities including regular 1:1s and Bi-annual performance reviews through GPS.

Supporting employee development including facilitation of career development conversations and crafting development plans for current and future needs

Taking action to hire and retain high-performers and address poor performance.

Proactively manage change initiatives within the team including sufficient planning/ preparation and communication to minimise disruption and support employee adoption.

Role modelling the behaviours that support and drive the Flash culture and values.

**Minimum Requirements**

5 - 7 years’ verifiable experience and successful track record in a Performance Marketing role including team management

Tertiary qualification in Digital Marketing or similar

At least 3 years in a Senior position managing a team

Experience working with high budgets

Working knowledge of media analytics software

Experience in running Google and Meta adverts on a high level

Experience in running Ads on other digital platforms (Twitter, TikTok, etc.)

**Skills**:
Advanced Paid strategy development and execution

Leadership and team management

Advanced reporting, analytics, and presentation skills - Strong numerical and analytical capabilities

Strong communication (written and verbal) and collaboration skills

Microsoft Suite: Teams, PowerPoint, Word, Excel, SharePoint, and Outlook

Google Suite: tag manager, Gmail, Slides, Sheets, Docs, Hangouts, Looker Studio, etc

Paid Platforms: Google Ads, Meta Ads, LinkedIn

Paid Media Budget Management

Campaign Strategy & Management

Ability to train and develop junior team members to ensure that they are performing at the standard expected

**Attributes**

Passionate

High Energy

Results driven

Confident

Assertive

Collaborative

Innovative

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