Paid Media Specialist

1 week ago

Southern Suburbs Western Cape, South Africa MVIA Full time R500 000 - R1 200 000 per year

Paid Media Specialist — Lead Generation Focus

Location: Tokai, Western Cape. Full time in office.

Company: Octane Marketing

Octane Marketing is seeking a high-performing Paid Media Specialist with strong experience in lead generation within the South African market.

This is not a social media manager role — we're looking for a data-driven performance marketer who can plan, execute, and manage LEAD campaigns across Google, Meta, TikTok, and other digital channels to deliver measurable business results.

You'll have full accountability for your channels — from strategy and setup through to optimisation, reporting, and briefing creative updates. If you thrive on performance metrics, data insights, and driving efficient lead growth, this role is for you.

Key Responsibilities

  • Plan, execute, and optimise end-to-end paid media campaigns across:
    • Google Search, Display, and Performance Max
  • Meta (Facebook & Instagram)
  • TikTok, LinkedIn, Microsoft Ads, and YouTube
  • Develop and implement lead generation strategies tailored to South African market behaviour and audience segmentation.
  • Manage campaigns through all stages — strategy, setup, testing, optimisation, and reporting.
  • Continuously optimise towards CPL, CPA, and conversion targets, balancing cost efficiency with lead quality.
  • Brief creative teams on ad assets, messaging, and updates to align visuals and copy with campaign objectives.
  • Leverage QlikSense and LeadByte for data insights, lead tracking, and real-time performance reporting.
  • Create clear, actionable reports for internal teams and clients, highlighting insights, learnings, and next steps.
  • Research new platforms, formats, and bidding strategies to stay ahead of digital performance trends.
  • Collaborate with design, content, and CRM teams to ensure seamless lead flow and nurturing.

  • Maintain complete ownership and accountability for campaign budgets, pacing, and results across all channels.

  • Minimum 3 years' experience managing paid media campaigns, with a proven track record in lead generation for South African audiences.

  • Hands-on experience managing campaigns on:
    • Meta Ads
  • Google Ads (Search, Display, Performance Max)
  • Experience with TikTok Ads, LinkedIn Ads, and Microsoft Ads is advantageous.
  • Strong understanding of conversion funnels, audience segmentation, and lead quality optimisation.
  • Proficient in Google Analytics 4 (GA4), conversion tracking, and attribution modelling.
  • Analytical and data-focused with excellent problem-solving ability.
  • Highly organised and able to manage multiple client campaigns and deliverables simultaneously.
  • Strong written and verbal communication skills with the ability to present insights confidently.
  • Self-motivated, proactive, and accountable — able to operate with minimal supervision in a fast-paced environment.

Nice to Have

  • Experience in financial services, insurance, or automotive industries.
  • Background in agency environments managing multiple performance accounts.
  • Familiarity with CRM systems and lead flow management.

Why Octane Marketing?

At Octane Marketing, we believe in performance with purpose — campaigns that don't just drive clicks, but measurable business growth. You'll join a dynamic team that values curiosity, accountability, and continuous improvement.

If you're passionate about performance marketing and thrive on seeing data turn into real results, we'd love to hear from you.

  • Paid Media Specialist

    1 week ago

    Southern Suburbs, South Africa MVIA Full time

    PAID MEDIA SPECIALIST **About the job** Octane Marketing (Pty) Ltd is seeking a Paid Media Specialist to join our energetic team and support lead generation efforts for our clients. As a Paid Media Specialist, you will be responsible for developing targeted campaigns, utilizing the latest MarTech tools, and driving qualified leads at optimal costs. **WHAT...

  • Paid Media Specialist

    2 days ago

    Cape Town, South Africa Digital Marketing Specialist Full time

    **About Us** Join our dynamic, 100% remote team that's behind some of the most innovative entertainment and e-commerce campaigns worldwide. Though our company may be little known, our impact is huge, creating tens of millions in revenue annually for our clients. We're known for exceptional service, expertise, and ROI. Our portfolio includes campaigns for...

  • Paid Media Specialist

    6 days ago

    Southern Suburbs, South Africa MVIA Full time

    **Paid Media Specialist — Lead Generation Focus** **Location**: Tokai, Western Cape. Full time in office. **Company**: Octane Marketing Octane Marketing is seeking a **high-performing Paid Media Specialist** with strong experience in **lead generation within the South African market**. This is not a social media manager role — we’re looking for a...

  • Paid Media Specialist

    2 weeks ago

    Cape Town, South Africa Growthlabs Full time

    We’re Growthlabs, based in Bristol, UK. We’re a small team with ambitious growth plans! Embark on an exciting journey with us as we search for a talented Paid Media Specialist to join our vibrant and dynamic team. This is not just a role; it's an opportunity to be at the forefront of shaping client success through innovative and effective paid media...

  • Paid Social Media Specialist

    2 weeks ago

    Cape Town, South Africa Silvertree Capital (PTY) ltd Full time

    **Social Paid Media Specialist** **ABOUT US**: Silvertreebrands builds disruptive purpose-driven consumer and digital brands. Our power brands include Faithful to Nature, UCOOK, Pet Heaven and SKOON. We focus on building amazing customer experiences that are “Good for you, good for the planet.” We trust our employees with full accountability and...

  • Paid Media Specialist

    1 week ago

    Cape Town, South Africa Smollan Full time

    We're on the lookout for an experienced **Paid Media Specialist** with a strong focus on paid social media and strategy. You will be responsible for the day-to-day management of paid digital marketing campaigns which can include search, display and social advertising strategies across a wide range of B2B and B2C sites. The position is based in the **Western...

  • Paid Social Media Specialist

    2 weeks ago

    Cape Town, South Africa Silvertree Brands Full time

    ABOUT US Silvertreebrands builds disruptive purpose-driven consumer and digital brands.Our power brands include Faithful to Nature, UCOOK, Pet Heaven and SKOON. We focus on building amazing customer experiences that are "Good for you, good for the planet." We trust our employees with full accountability and autonomy from day one. This unique entrepreneurial...

  • Specialist - Digital Paid Media

    2 weeks ago

    Cape Town, South Africa Curro Holdings Full time

    Join the ranks of Curro, a leading-edge institution where opportunities for professional growth are boundless. We seek dynamic individuals equipped with a blend of creativity and dedication, ready to immerse themselves in a professional environment that values excellence and growth. If you're passionate about making a difference, your journey starts...

  • Media Specialist

    2 weeks ago

    Southern Suburbs, South Africa Faircape Group Full time

    **Media Specialist (half-day)** The Faircape Group owns and manages six luxury retirement/lifestyle villages with state of the art and technologically advanced Healthcare Centres at each village. These busy facilities with a versatile range of patients inclusive of frail, mental health, sub-acute and assisted living, are situated in prime locations across...

  • Paid Media Specialist

    7 days ago

    Cape Town, South Africa Barratt and Co Full time

    **Duties & Responsibilities** - Develop, execute and manage effective digital media campaigns across various channels, including - Google Ads, - Facebook Ads, - Instagram Ads, - YouTube and - Other paid digital social media platforms. - Conduct thorough market research and analysis to identify new opportunities. - Setup the campaigns, monitor the performance...