Advertising Performance Manager

Zando was founded in 2012 and since then has grown exponentially to become South Africa’s biggest online fashion store. Zando forms part of the Jumia Group, the leading e-commerce platform in Africa. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive. With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by high-profile shareholders. Jumia is committed to creating sustainable impact in Africa and offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.
The Advertising Performance Manager will be responsible for end to end performance management of our different advertising channels as part of the central Jumia Advertising team.

Key Performance Areas:

- End-to-end responsibility for the performance of various monetization solutions offered to our vendors and third parties
- Monitoring our overall performance KPIs (example: CTR, Conversion rate, ROAS) through our dashboards across countries and channels
- Identifying unpredicted behaviors swiftly and investigating their root cause with different channel stakeholders
- Improve underperforming channels & advertisers by identifying root cause and implementing an improvement plan
- Identify categories or advertiser types with low performance and tailor a strategy to improve. (Example: Our average CTR/conversion rate for Electronics advertisers is x% and by changing X,Y&Z this can be improved by x% )
- Project Management & (Tech) Roadmap Owner
- Being the business & operational stakeholder for any product & testing required, feeding back to the product team
- Ensuring ad tech related projects are managed from A to Z, for example: onboarding the ad ops team to our CRM tools
- Acts as a bridge between the business and tech teams, ensuring our tech teams have all business details required to execute and feeding back results
- Ensure implementation of State of the Art Advertising Tech solutions to support our ambition to become Africa Leading Digital Advertising Platform
- Reporting ownership
- Collaborating with our BI team to ensure we have data available in our reporting tools
- Setting the standard for what our reports should look like and creating templates for these
- Qualitative analysis of key accounts and training teams to being able to take key clients through these
- Support Key Accounts and directly interact with Key Clients
- Gather feedback from internal and external stakeholders to enhance Jumia Advertising Performance
Education, skills, behaviour and knowledge required:

- University degree or equivalent experience
- 5+ years previous experience in an Advertising Operations or Marketing Analytics type of position
- Comfortable working experience with data sets and BI tools (Datastudio, PowerBI)
- Advanced knowledge on key advertising and ecommerce KPIs
- High level of comfort presenting data to internal & external stakeholders
- Extremely strong team-working skills, ability to adapt to a cross-cultural and fast-paced work environment with a passion for making an impact
- Passionate about online advertising, marketing, data, analytics, and technology
- Strong critical thinking, analytical skills with an entrepreneurial and proactive mind-set
- Ability to effectively prioritize tasks and manage time, even under high-demand
- Experience or skill in overseeing performance across multiple channels
- Great attention to details
- Outstanding interpersonal and communications skills (written, spoken, listening)
- Ability to communicate effectively with internal and external stakeholders
- Action and results-driven
- Well-organized / structured
- Positive attitude and can-do spirit
- Proactive and sense of responsibility
- This appointment will be made in accordance with the Company’s Employment Equity Plan and preference will be given to people from Designated Groups and people with a disability, provided such job applicants meet the inherent criteria of the vacancy.