Segment Marketing Manager

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**Role Purpose/Business Unit**:
This commercial leadership position drives implementation of the Annaul Segment Strategy through the evaluation of segemt Insights & Analytics, Integrating Behavioral Science Insights, Managing Campaign Calendar, Leading Projects, Supporting Brand & Digital campaigns, developing simplified CX/UX in order to drive flawless market execution with commercially inspired and consumer centric Go to Market plans. The Segment Manager drives achievement of key commercial IBRO KPIs - responsible for growing segment Customer Base ahead of competitors, driving Market Share leadership, encouraging increased service/s penetration, leading in NPS, improving Brand Consideration (Brand Love), and retaining customers through active Churn management whilst improving ARPU/ARPA for the segment(s) - delivering against overall CBU segment P&L targets. The role also drives on time and impactful campaigns in market through the management of a cross-functional Joint Development Team which - creating a roadmap of propositions and activities for the segment(s), leading performance, innovation and ensuring flawless execution across all key channels and subscriber touchpoints.

**Key accountabilities and decision ownership**:
1. Execute Annual Segment Plan:

- Understand the market, competitors and segment opportunities
- Identify customer and commercial opportunities through actionable insights
- Define simple and differentiating segment branded claims and propose activities, propositions and customer experience developments to substantiate these
- Develop a Segment Marketing plan/roadmap and deliver against this
- Develop and execute on segment distribution and customer/channel investment initiatives
- Manage market pricing, deals and initiatives using insight to differentiate and behavioural science to manage IBRO
- Drive and support excellence in go to market execution, coordinating execution of new propositions and existing products
- 2. Manage segment performance:

- Track and regularly report on segment performance, proposing improvement initiatives
- Improve customer experience across key channels
- Delivery a action based Performance Review leveraging Qlik Sense
- 3. Manage and influence cross-functional segment teams:

- Manage teams from all functions to deliver segment plan and improvement initiatives leveraging CVM, Digital, Online, Financial Services and Product
- Manage agency and internal team briefs end to end

**Technical / professional qualifications and experience**:

- Matric essential
- Minimum 5 years relevant experience essential in advanced commercial development, channel planning, CX, brand marketing skills with broad based understanding of high impact market program deployment ideally from managing successful consumer P&Ls & category porfolio’s
- Previous work experience in telecoms/technology industries, FMCG and/or financial services

**Core competencies, knowledge and experience**:

- Segmented Marketing: Proven ability to define segmented opportunities and to create propositions and GTM strategies to exploit them leveraging insights
- Commercial Acumen: Commercial mindset with extensive experience in growth marketing and commercial roles.
- Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmaps - leveraging multiple sources

**We make an impact by offering**:
Enticing incentive programs and competitive benefit packages
Retirement funds, risk benefits, and medical aid benefits
Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications**:24 June 2025**.

The base location for this role is **Vodacom Midrand Offices**.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.