Business Segment Manager

**BUSINESS SEGMENT MANAGER - OHT AND MINING (AIM)**

MISSION: Lead the Design of the business Model to address a specific customer segment & lead internal & external partners to build and run the model that will enhance mobility of people or goods. Build insights of the targeted customer segment in order to build the right Customer Value Proposition offer while ensuring the right access, value approach and customer experience.

**KEY EXPECTED ACHIEVEMENTS**
- Identify Segment Opportunities
- Ideate
- Analyze Market, segment, competitors and consumers trends in order to provide a long-term strategy
- Interprets insights to identify and prioritize opportunities to innovate and revolutionize organizational products and services.
- Understand gains/pains of the consumers in order to develop value proposition and offer
- Gap analysis with current portfolio in order to identify new opportunities (service and product)
- Build the segment strategy in line with the Brand strategy Build Value proposition and offers
- Update / revamp the business model (customer relationship, channel, partners, internal resource) according to the CVP
- Achieves revenue management goals within the segment and.Own Customer P&L for net sales and SOA Define the Go to Market Plan and ensure the deployment of the offer
- Elaborate the vision for the multi-channel approach including digital
- Assess the value of the offer and its competitive price positioning Drives coordination of support functions to deliver on cross-functional goals (e.g., Key Account Manager, Customer Marketing Manager, Consumer Experience Team, Supply, Finance)
- Coach and train support functions within the multi-functional teams and focus on their development plans and encouraging

**Insights Management**

** **Combines data to derive distinctive perspectives and insights regarding consumer/end user mega-trends, socioeconomic trends, and industry structures.
- Interprets insights to identify and prioritize opportunities to innovate and revolutionize organizational products and services.
- Ensures that insights are relevant and understood by others across the organization.

**Marketing strategy/planning**
** **Uses relevant techniques to detect potential opportunities or threats to the product/organization.
- Assesses the potential impact of wider environmental forces on the business strategy (. culture, ethics, economics, politics, legal frameworks and sustainability).
- Coordinates departments, segments, and organization’s counterparts to ensure continuous alignment between organizational strategies and investments.
- Establishes key performance indicators and relevant metrics and monitors and analyzes results.
- Establishes a long-term marketing strategy aligned with the overall marketing goals and objectives.
- Provides strategic coaching and leadership to the marketing and affiliated teams on the business model.
- Distributes resources across segments/products/business lines, based on marketing objectives/priorities.
- Anticipates and builds capacity and capability to respond to future market needs.
Product/service innovation and development
- Executes and manages the development of a life cycle plan for a product/service.
- Leads cross-functional sessions to validate current product/service and identify ideas.
- Identifies roadblocks, mitigates effects and/or makes recommendations to overcome them.
- Implements practices for cultivating relationships with high equity customers and/or partners to gain insight into requirements for current or new service offerings.
- Cultivates a culture of service logic based projects, encouraging all strategies and action to be based on the exchange of service.

**Customer Value Management**:

- Develops and implements strategic plans for target customers.
- Sets the strategic targets for the organization and identifies opportunities for strategic growth.
- Oversees the implementation of pilot projects, monitors results, and makes recommendation for operationalizing new initiatives that will benefit the organization.

**Industry Knowledge**:

- Objectively critiques the competition (strengths, weaknesses) and seeks opportunities for business development for a given bid, evaluates direct competition in order to position own organization appropriately.
- Develops knowledge of related industries and their impact on the business model.

**Revenue and profitability**:

- Uses appropriate financial tools to evaluate impact of business initiatives on the mode’s performance, e.g. budgets, ROI, profit-loss, brand value, etc.
- Determines profit targets and profit management plans to effectively control and monitor costs and revenues to achieve profitability goals.
- Establishes information requirements for decision making with respect to profitability management.

**Project Management**
- Manages complex, multifaceted/ interrelated projects that span own area or department boundaries.
- Determines resource requirements for multi-facete