Social Media/digital Manager
5 days ago
To build and execute a social media strategy through competitive and audience research. To set up and optimise company pages within each social media platform
**Responsibilities**:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Content development and basic graphic design
Generate, edit, publish and share daily content (original text, images, video etc ) that builds meaningful connections and encourages engagement
Set up and optimize company pages within each platform to increase visibility
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Digital Marketing
Daily channel management
Tracking and reporting
**Lead generation. Requirements**:
Minimum three years’ experience working on social media
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Good technical skills, and familiarity with web design
Understanding of SEO and web traffic metrics
Excellent multitasking skills and good time management skills
Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google +
Understanding of social media best practices
Basic knowledge of InDesign and/or Illustrator
Extensive knowledge of online marketing
Positive attitude, attention for detail and client-oriented with good multitasking and organisational ability
Fluency in English
Diploma or bachelor's degree in communications or equivalent qualification in marketing or digital marketing. Other related courses will be considered
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