Digital & Social Media Analyst

1 week ago

Johannesburg, South Africa Ogilvy Social.Lab South Africa Full time

Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact

**Digital & Social Media Analyst**

**YOUR MAIN RESPONSIBILITIES**:

- You will be responsible for reporting on social media activity across the social media landscape for multiple European markets.
- Analyse social and digital data through a set of tools (Social Listening tools like Synthesio, Brandwatch, Sprinklr, Competitive Analysis tools like Rival IQ, Audience Analysis tools like Profiler or Global Web Index, Trends and Search Analysis tools like SEMrush etc.) based on a client briefing.
- Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.
- Support planners in developing data-validated strategies bringing data richness to what consumers, communities or creators are 'saying', 'sharing' and 'searching' online.
- Design insightful reports and audits with strategic recommendations.
- Deliver high-quality service to local and international clients.
- Collaborate with WPP and external data providers.
- Client facing for the presentation of your reporting work.

**YOUR TRACK RECORD SHOWS**:

- 2 to 6 years of experience in Social/Digital Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
- Comfortable using social and digital monitoring technologies such as Sprinklr, Brandwatch, Meltwater, SEMrush, etc.
- Expert in the understanding of social media and established understanding of the wider digital communication landscape.
- Ability to work effectively, proactively and seamlessly amongst a global, integrated agency team.

**MUST-HAVE**:

- Sprinklr expertise
- Always-on reporting, analytics and insights generation.
- Expert spreadsheet and data analysis capabilities
- A strong understanding of today's social media landscape.
- A strong understanding of Social media performance metrics/KPIs for both organic and paid media.
- Strong reporting and visualisation skills

**NICE-TO-HAVE**:

- Always-on social listening analysis and insights generation.
- Cultural tracking (including trends) and insights generation for always-on and campaign use.
- Dashboarding, data collection and data visualisation experience

**WE OFFER YOU**:

- A full-time job within a growing and trendsetting agency.
- Global client portfolio.
- Attractive package and benefits.
- Continuous training and development.
- Career conversation and growing opportunities.
- Hybrid working policy.

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