Marketing & Partnerships Executive

2 months ago

Durban, South Africa UK Retreats Ltd. Full time

Marketing & Partnerships Executive – UK Retreats (Remote, South Africa)
Location: Remote (South Africa)
Working Hours: 9 am – 5 pm (UK Time), Monday to Thursday (4-Day Workweek)
Start Date: As soon as possible
About Us:
UK Retreats has a dual mission: we connect guests with unique, luxury stays and empower owners and hospitality brands to boost visibility, reach their ideal audiences, and maximise bookings through tailored marketing support.
As a marketing partner, we promote our Partners directly through our established channels and also equip them with the tools and strategies to build their own reach. We provide a comprehensive suite of services—from social media marketing to high-quality content creation—crafted to help our Partners excel in a competitive market.
For guests, UK Retreats is a trusted resource for discovering unique stays. Through our platform, members can access curated listings, exclusive discounts, and last-minute offers, making UK Retreats the go-to destination for finding their perfect escape.
Role Overview:
As our Marketing & Partnerships Executive, you will play a key role in managing our social media presence, executing marketing strategies, handling administrative tasks, and supporting our Partners in maximising their visibility and bookings. This role requires someone proactive, independent, and ready to take ownership of their work.
Key Benefits:

- Enjoy a 4-Day Workweek: We offer a four-day workweek (Monday to Thursday), giving you the chance to enjoy three-day weekends every week. What’s even better is that the salary is standard for a full-time position, despite working only four days. This is a fantastic opportunity to maintain a great work-life balance while still earning a competitive income.

Key Responsibilities:
Marketing Tasks:

- Manage the UK Retreats social media accounts (Instagram and Tik Tok), including content creation, scheduling, responding to comments and DMs, and developing strategies to increase engagement.
- Create engaging Reels and Tik Toks using our existing content, ensuring they capture attention and maintain viewer interest.
- Carry out email marketing campaigns using a platform similar to Mailchimp, creating engaging templates and newsletters for our audience.
- Regularly research and share insights and strategies to help our Partners stay updated with the latest social media trends, enabling them to reach more potential customers and increase bookings.
- Use basic graphic design skills with Canva to create visually appealing content for social media and other marketing purposes.
- Have a beginner-level understanding of SEO, with a willingness to learn more and apply this knowledge, as we plan to focus on this area in the future. Time will be provided for training and skill development within your regular working hours if required.
- Ensure all content aligns with the UK Retreats brand identity, maintaining consistency and strengthening brand presence across social media and marketing materials.

Admin Tasks:

- Manage our website and web application, including adding properties, images, and descriptions, ensuring everything is accurate and up-to-date.
- Identify potential new partners that align with our brand and reach out to them via email, introducing UK Retreats and sharing introductory offers. Maintain a record of outreach efforts and follow up as needed to encourage them to join our platform.
- Use Photoshop and generative AI tools to ensure images are optimised for our web application, adjusting dimensions and quality as needed.
- Organise and maintain content files, ensuring assets are easy to locate and utilise for marketing purposes.
- Communicate regularly with Partners, providing support and guidance, and being comfortable engaging in meetings when needed.
- Help develop and implement systems to streamline and automate workflows, using modern tools like Zapier or other similar applications, to ensure our backend operations are up-to-date and efficient.

Skills & Experience:

- Experience: Proven experience in a marketing/admin role is essential, with a solid understanding of social media management, content creation, and branding.
- Branding Knowledge: Ability to maintain and enhance brand consistency across all marketing channels.
- Software Knowledge: Proficient in Canva, Photoshop, Google Workspace, and Chat GPT for streamlining tasks and content creation. Experience with generative AI tools would be highly beneficial.
- SEO & Google Ads: Beginner experience is ideal, with a willingness to become more knowledgeable as we plan to dedicate more time to this area in the future. Time for training and skill development will be provided within your normal working hours.
- Automation & Systems: Able to develop and implement systems for automating tasks using modern tools like Zapier, enhancing efficiency in workflows and communication.

Soft Skills:

- Proactive, self-motivated, and able to work independently with minimal supervision.
- Strong organisational skills and the ability to create efficient systems for task automation.
- Comfortable communicating with Partners, engaging in meetings, and providing support.
- Detail-oriented with excellent communication skills.
- Creative thinker with the ability to develop fresh ideas for marketing strategies.

Equipment Requirements:
As this is a remote role, you will need to have your own equipment, including a reliable laptop and a smartphone capable of handling tasks such as content creation, social media management, and using software like Photoshop. These should be up-to-date and capable of running the necessary programs smoothly.
Please Note: We use software to track work activity and ensure tasks are being completed efficiently. Candidates should be comfortable with this level of accountability.
Reporting & Management:

- You will report directly to the Managing Director (MD) and have regular weekly check-ins.

How to Apply:
If you’re excited about this opportunity and ready to make an impact, please send your CV and a cover letter detailing your relevant experience to hello@ukretreats.co.uk
Please note that the first stage of the application process involves a review of your CV and cover letter. If we feel you’re a good fit, the next step will be to complete a two-hour assignment. This assignment will involve creating short-form videos that align with the style and quality of our current content on Instagram and Tik Tok.
Please ensure you’re comfortable with this as part of the application process. We look forward to seeing your creativity and enthusiasm
Job Type: Full-time
Pay: From R35 000,00 per month
Experience:

- marketing, content creation and social media: 3 years (Required)

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