Marketing Executive
4 weeks ago
They pride ourselves on a dynamic and collaborative work environment where creativity and strategic thinking drive their success.
Key Responsibilities:
Strategic Planning:
- Develop and execute comprehensive marketing strategies that align with the company's business objectives and enhance brand positioning.
- Lead the planning, execution, and analysis of multi-channel marketing campaigns, including digital, print, and in-store promotions.
- Oversee the creation of compelling marketing content, including social media posts, email newsletters, blog articles, and promotional materials.
- Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
- Maintain and enhance the brand's image and voice across all marketing channels.
- Ensure that store presentation meets industry standards and effectively communicates the brand and product value to the customer.
- Focus on getting the basics right and making a positive statement about the brand, rather than creating the fanciest or most modern stores.
- Manage the marketing budget, ensuring effective allocation of resources and monitoring ROI for all marketing activities.
- Work closely with cross-functional teams, including store operations, property, merchandising, and customer service, to ensure cohesive and effective marketing efforts.
- Utilize data analytics to measure campaign performance, generate insights, and adjust strategies as needed.
- Develop and implement strategies to increase customer engagement and loyalty through various marketing channels.
- Plan and execute promotional events, product launches, and in-store activities to drive traffic and sales.
- Manage the marketing teams including hiring, training, and performance evaluations.
- Manage external marketing partners such as suppliers, advertising agencies, digital marketing firms and production companies.
- Brand Awareness & Sales Campaign: Plan and execute campaign [includes channel strategy]
- PR and Media Outreach: Engage in media relations and PR activities to generate positive brand exposure and media coverage.
Qualifications:
Education:
- Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus.
Experience:
- Minimum of 5-7 years of experience in a marketing role, preferably within the clothing retail industry.
Skills:
- Strong strategic planning and organizational skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to analyze data and derive actionable insights.
- Strong leadership and team collaboration skills.
- Hands-on approach with the ability to manage multiple projects simultaneously.
Personal Attributes:
- Detail-Oriented: Keen attention to detail, ensuring all marketing materials and campaigns are of the highest quality.
- Proactive: Self-motivated and able to work independently with minimal supervision.
- Adaptable: Flexible and able to adapt to the fast-paced and ever-changing retail environment.
- Passionate: A genuine passion for fashion and retail, with a strong desire to contribute to the company's growth and success.
- Value-Driven: Committed to upholding the company's values by focusing on providing value to customers through effective store presentation and marketing efforts.
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