Lead: Media

3 weeks ago

Stellenbosch, South Africa Capitec Full time

Join Us in Becoming the Best Banking Group in the World

We appoint energized and motivated people for their potential and continuously look for talented, driven individuals to help us innovate and evolve. That is why we focus on finding the right people for the right jobs. We love what we do because we focus on making a positive difference for our clients and employees. Our company DNA is built around talented and committed teams dedicated to build a brand that we are proud of and earns the trust of our clients.

Who We Are

We are a bank, but we’re much more than that. We believe that banking is about enabling people to control their financial lives through banking that is simplified, accessible, affordable, and delivered through a personal experience. By helping our clients manage their financial lives better, we enable them to live better.

Why choose Us

At Capitec, we offer our best by living up to our CEO values in every situation – we always put the Client first, act with Energy and take Ownership. And to support people in being their best, our Employee Value Proposition offers every value to all team members through cohesive teams, growth opportunities as well as employee benefits and savings. We make it a priority to ensure that each member of the Capitec team feels welcome, valued, focused, and has the opportunity to grow.

About the role

As a key player in our marketing team, you'll be responsible for driving marketing objectives by executing targeted campaigns that align with our strategic goals. You'll nurture existing client relationships by understanding their banking behaviors, leveraging insights to reinforce loyalty, and promoting further product engagement. Additionally, you'll design and implement performance-driven campaigns aimed at acquiring new clients and launching new products, utilizing the most effective communication channels to maximize impact.

Key Performance Areas:

- Drive the achievement of marketing business objectives through strategic management of paid media campaigns.
- Oversee multi-media strategy execution and success across various paid media channels, including planning, creative development, audience segmentation, testing, deployment, and metric reporting.
- Strategically plan and execute communications and media activities across diverse channels, determining the appropriate timing and content.
- Develop and execute effective communication strategies, tailored to different stages of the client life cycle, to enhance client value.
- Serve as the primary contact for internal stakeholders and support the preparation of presentations.
- Lead weekly status meetings to ensure alignment and track budgets.
- Monitor and manage campaign budgets, approve media plans, and handle PO requests.
- Produce monthly campaign reports, assist with management reports, and provide ad-hoc reporting.
- Offer guidance on paid media best practices and share key learnings to drive improvement.

Our ideal candidate has:

• 3-5 years brand marketing experience in a large, complex and client focused organisation

• Ideal experienced gained in an FMCG, retail, retail banking or services industry

• Cross functional project coordination / Management

Knowledge of:

• Principles of brand marketing and paid media

• Data analysis, client profiling and segmentation

• Digital marketing and e-commerce

• Campaign management

• Internal and external communication methods and practices

• Stakeholder and relationship building and management.

Qualifications (Minimum)

- Grade 12 National Certificate / Vocational

Qualifications (Ideal or Preferred)

- A relevant degree in Marketing or Business Management

Skills

- Analytical Skills
- Attention to Detail
- Communications Skills
- Computer Literacy (MS Word, MS Excel, MS Outlook)
- Problem solving skills

Conditions of Employment

- Clear criminal and credit record

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