Sales and Marketing Development Officer
2 months ago
Key Responsibilities:
Nurture and qualify leads through digital marketing campaigns, including email, social media, and website inquiries. Qualify leads from marketing campaigns as sales opportunities. Respond to inquiries from potential clients via email, chat, or other digital communication channels. Make outbound calls to prospective clients to introduce the company's products/services. Present and promote products/services to potential customers. Answer incoming calls from prospective clients and provide information on products/services. Engage with leads to understand their needs and schedule meetings for the sales team.
Assisting the Sales Team:
Schedule appointments and demonstrations for sales representatives. Collaborate with the sales team to achieve sales targets. Ensure a seamless transition of leads from qualification to closing by the sales team.
Recording and Reporting:
Record details of conversations with customers into the CRM system. Monitor and report on sales activities and follow-up results. Track and report on key metrics related to sales development and digital lead follow-up activities.
Marketing Strategy Input:
Assist in the development and implementation of marketing strategies to increase lead generation. Collaborate with marketing to refine lead-generation strategies and campaigns. Provide regular updates and feedback to the sales and marketing teams about lead quality and campaign performance.
Qualifications:
High school diploma or equivalent; a diploma or degree in Marketing, Business, or related field is a plus. Proven experience as a telemarketer or similar sales/customer service role. Excellent Afrikaans language skills. Experience with digital marketing channels and lead generation is preferred. Familiarity with CRM systems and practices. Excellent communication and interpersonal skills. Strong sales and negotiation skills. Self-motivated, target-driven, and ability to work independently. Good organizational and time management skills.
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