Digital Marketing Strategist for Wine Industry
5 days ago
Exceed Human Resource Consultants Ltd is seeking a skilled Digital Marketing Strategist to lead the development and execution of comprehensive marketing strategies for our wine industry clients. The successful candidate will have a strong understanding of digital marketing, social media, and content creation.
About the Role:
We are looking for a highly motivated and experienced Marketing Manager who can drive sales growth through innovative marketing campaigns. The ideal candidate will have a proven track record in marketing management, preferably in the wine or beverage industry.
Responsibilities:
- Develop and execute marketing strategies across digital, social media, email, events, and traditional media channels to promote wine products and brand.
- Collaborate with sales teams to align marketing efforts with sales goals and objectives.
- Manage and oversee creation of marketing materials, including brochures, advertisements, website content, and social media posts.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Build and maintain relationships with key industry influencers, media, and partners.
- Organize and participate in wine tastings, trade shows, and other promotional events.
- Monitor and analyze performance of marketing campaigns, providing insights and recommendations for improvement.
- Manage marketing budget, ensuring effective allocation of resources.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience as Marketing Manager, preferably in wine or beverage industry.
- Strong understanding of digital marketing, social media, and content creation.
- Excellent communication and interpersonal skills.
- Ability to think creatively and strategically.
- Proficiency in Word/PowerPoint/Excel.
- Strong project management skills and attention to detail.
- Passion for wine and deep knowledge of wine products and industry trends.
What We Offer:
- A competitive salary of $80,000 - $110,000 per annum.
- A dynamic and supportive work environment.
- Ongoing training and professional development opportunities.
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