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Ecommerce Performance Manager

4 weeks ago

Cape Town, Western Cape, South Africa Arvo Full time

Our client, a well-established sunblock retailer selling sun protection products across 30 brands to a mainly UK customer base, is looking for an enthusiastic and detail-oriented Ecommerce Performance Manager to join their team. They are looking for a South African to join their team and work for them, from home in South Africa.

Position Overview

They are seeking a data-driven Ecommerce Performance Executive to oversee and optimize the analytical and performance aspects of our sun and skin care focused eCommerce site. This role will be responsible for driving the site's performance, handling promotions, managing CRM and customer attribution, as well as monitoring site KPIs. The ideal candidate is results-oriented with a strong analytical background, capable of using insights to drive eCommerce growth and elevate customer experiences through data-backed decision-making.

Key Responsibilities

  • Site Trading: Drive online sales by analysing eCommerce trading performance and identifying growth opportunities.
    • Promotions Management: Oversee and optimise promotional strategies to ensure we are efficient with our stock and margin to maximise gross profit.
      • Performance Marketing: Manage and optimise paid channels, ensuring campaigns meet sales and acquisition goals.
        • KPI Monitoring: Track and report on key site metrics to monitor and improve site performance.
          • A/B Testing & Site Optimisation: Conduct A/B tests to enhance conversion rates, SEO and user experience.
            • Customer Attribution: Analyse customer journey and attribution data to refine targeting and engagement.
              • CRM Oversight: Manage CRM systems to enhance customer retention and drive lifetime value.
                • Website Build: Manage the selected development agency to oversee the Shopify brand refresh, ensuring the project hits the desired outcomes, time and budget.
                  • App and Integration Management: Ensuring an efficient ecosystem of apps and integrations are managed correctly to enhance the customer experience.
                    • Oversee Analytics: Track and analyse performance metrics to guide data-driven decisions.
                      • Reporting Creation: Provide detailed performance reports to, including key metrics and sales trends to measure performance and highlight recommendations for improvement.
                        • Budget Control: Plan, manage, and optimise the eCommerce budget to maximise ROI.
                          • Customer Insights: Gather and analyse customer feedback to inform product assortment and content strategy.
                            • Team Collaboration: Work closely with internal and external teams, including the web agency, the ecommerce content executive and the UK leadership team, to ensure cohesive ecommerce strategies and execution.

Experience

  • eCommerce Growth: 5+ years and a proven track record in driving revenue and growth for an ecommerce business.
    • Data Analysis: Strong data-driven background in ecommerce analytics platforms, for data-driven decision-making.
      • Performance Marketing: Hands on experience with paid channels, PPC, and performance marketing strategies.
        • Platform Knowledge: Proficient with the Shopify ecommerce platform.
        • CRM Experience: Hands-on experience with CRM systems for customer retention and segmentation.
          • KPI Tracking: Skilled in monitoring eCommerce KPIs and making data-driven decisions.
            • Testing Proficiency: Experience with A/B testing tools and methodologies to enhance performance.
              • Customer Insights: Ability to analyze and act on customer attribution and journey data.
                • Multi-brand Handling: Familiarity managing a portfolio of multiple brands, ideally within beauty or skincare.
                  • Digital Marketing: Hands-on experience with PPC, SEO, email, and affiliate marketing.
                    • UX/UI Insights: Experience with UX/UI best practices and testing tools like Google Optimize.
                    • Budget Management: Track record of effectively managing budgets to meet business goals.

Skillsets

  • Analytical Skills: Strong aptitude for interpreting data to guide decisions.
  • Attention to Detail: Precision in tracking and analysing performance metrics.
  • Project Management: Capable of managing multiple initiatives and testing programs.
    • Customer Focus: In-depth understanding of customer behaviour to improve experiences.
      • Technical Proficiency: Familiarity with Shopify, Google Analytics, PPC, CRM tools, and eCommerce tracking systems.
        • Team Player: Able to work effectively with content and creative teams.
        • Communication Skills: Strong verbal and written skills for internal and external communication.
          • Problem Solving: Proactive approach to troubleshooting and optimising the customer journey.
            • Financial Competency: Decent financial literacy with a strong understanding of output margin and the bottom line impact from decisions.

Salary offered: R30 000 – R40 000 per month. (depending on number of years' experience)

Starting date: As soon as possible.

Please apply online for this position if you meet the above-mentioned requirements.

Please assume that your application was unsuccessful if you do not receive any feedback within 4 weeks.