Strategic Head of Sales

18 hours ago

Midrand, South Africa ikeja Full time

About ikeja

ikeja is transforming the connectivity landscape by delivering affordable, reliable internet to underserved communities. As we enter an exciting new phase of growth with our next-generation product, we are seeking a dynamic, visionary Strategic Head of Sales to design, lead, and scale our sales function nationally. This is an unparalleled opportunity for an experienced sales leader to drive transformative change in a fast-paced, purpose-driven environment.

Role Overview

The Strategic Head of Sales will oversee and transform sales operations across three key channels:

1. Inside Sales (digital sales through online platforms such as social media and the ikeja website).
2. Field Sales (activations, agents, and representatives, including spaza shop sales teams and commission-based agents).
3. Alternative Onramps (customer acquisition strategies outside traditional sales channels, such as referral programmes, upselling hotspot users to home users, and other innovative approaches to expand market reach).

This leader will design and implement scalable sales strategies, optimise performance metrics, and build a high-performing team to ensure infrastructure capacity is filled rapidly, delivering a strong return on capital investments.

This role combines operational excellence with strategic foresight, requiring hands-on leadership in the field, collaboration with marketing, and data-driven decision-making to accelerate ikeja’s market expansion.

Key Responsibilities:

Sales Leadership & Strategy

- Architect and execute a scalable national sales blueprint, restructuring existing teams and processes to achieve aggressive growth targets.
- Oversee Inside, Field, and Alternative Onramp sales operations, ensuring seamless integration across all channels.
- Develop pre-sales strategies for new markets, including market research, competitor analysis, and hyper-localised approaches.
- Drive conversions from the old network to the new Wave network, creating strategies to maximise customer retention and minimise churn during transitions.
- Create and implement referral and loyalty programmes to drive customer retention and acquisition, in collaboration with the Customer Experience team.
- Draw up periodic sales forecast e.g. quarterly and or annually

Performance Management

- Define and monitor KPIs such as pre-signup rates, infrastructure fill rates, acquisition costs, and cohort analyses to ensure sales effectiveness.
- Build scalable reporting frameworks for weekly, monthly, and quarterly reviews, directly presenting insights to the COO and executive team.
- Evaluate and enhance the sales agent commission model to drive better performance and incentivise success.

Training & Development

- Develop and implement comprehensive sales literature, training playbooks, and testing frameworks to upskill teams and improve sales techniques.
- Cultivate a culture of continuous learning with a focus on psychological sales tactics, customer journey mapping, and innovative approaches.

Marketing Collaboration

- Work closely with the Marketing team to evaluate the effectiveness of digital sales campaigns, provide field feedback, and co-ordinate marketing collateral.
- Align sales efforts with marketing strategies, ensuring high-impact activations and events to boost brand visibility and lead generation.

Technology Integration

- Leverage in-house tools like go.ikeja and agent.ikeja to track and optimise sales processes.
- Identify gaps in reporting metrics and collaborate with development teams to refine CRM and sales systems.

Team Management

- Manage and grow the sales team, including recruiting top talent, optimising structures, and leading performance improvement initiatives.
- Oversee teams including Inside Sales Representatives, Field Sales Representatives, Spaza Shop Teams, and external sales agents.
- Ensure cohesion between regional sales teams and a unified national sales strategy.

What We Offer:

- Impactful Work: Join a mission-driven company committed to bridging the digital divide.
- Leadership Role: Take ownership of a critical department with the autonomy to shape ikeja’s future sales strategy.
- Competitive Package: High basic salary with incentive structures designed to reward success.
- Growth Opportunities: Be at the forefront of a national rollout, driving innovation in a fast-growing telecoms business.

Requirements

- Sales Expertise: Proven track record in both field and digital sales, with experience managing sales across diverse customer segments.
- Leadership: Experience building and leading high-performing sales teams, ideally in a fast-paced, high-growth environment.
- Data-Driven Approach: Strong analytical skills to measure performance, optimise acquisition costs, and implement cohort analysis reporting.
- Market Knowledge: While familiarity with Kasi markets is a bonus, experience in sectors like FMCG, telecoms, or ICT is highly valued.
- Strategic Vision: Ability to design and execute both immediate operational improvements and long-term scalable sales strategies.
- Hands-On Leadership: Willingness to be in the field to rebuild and reimagine ikeja’s sales function from the ground up. Collaboration: Demonstrated experience working closely with executives and cross-functional teams, particularly marketing.

If you’re a visionary sales leader eager to take on a transformative role, we’d love to hear from you. Apply now and help us connect communities, one Wave at a time

Benefits

- Free ikeja internet at your home (If you are in a coverage area) after successfully passing probation period.
- Health insurance and provident fund.
- Access to an online wellness platform, providing free and confidential support from licensed therapists.

How to apply:

To apply for this role, please submit a resume outlining your experience and qualifications as part of this process.

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