Marketing Strategist

2 weeks ago


Johannesburg, Gauteng, South Africa Ad Talent Full time

**About Us**

Ad Talent is a dynamic and innovative company that provides strategic financial support to businesses, helping them achieve their goals and navigate the complexities of financial management.

**Job Summary**

We are seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for developing and executing comprehensive marketing plans to improve the acquisition of qualified customers.

**Key Responsibilities**

  • Develop and execute marketing strategies to drive business growth and improve customer acquisition.
  • Utilize CRM databases to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.
  • Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.
  • Drive go-to-market efforts for tailored products and services.
  • Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.
  • Oversee social media marketing efforts to engage with our target audience and drive brand awareness.
  • Utilize Google Ads and other online advertising platforms to reach potential customers effectively.
  • Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
  • Coordinate events, programs, and gatherings to promote our brand and services.
  • Develop and maintain internal communications to ensure seamless collaboration across teams.

**Requirements**

  • Bachelor's degree in Marketing, Business Administration, Politics, Philosophy, and Economics (PPE), or a related field.
  • Minimum of 2 years of experience in marketing, with a focus on B2B marketing.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Content writing skills.
  • Google Analytics.
  • CRM software systems.
  • WordPress Themes experience.
  • Proficiency in various marketing platforms and marketing software tools.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.


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