Senior Insights Strategist

20 hours ago

Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
{"title": "Senior Insights Strategist", "content": "Unlock Business Growth with Data-Driven Insights

We are seeking a seasoned Senior Insights Strategist to join our team at Ad Talent Africa. As a key member of our media solutions group, you will play a crucial role in conceptualizing and productizing innovative multichannel media solutions.

Your responsibilities will include:

  • Developing actionable insights to support our clients' marketing objectives and drive ROI.
  • Building compelling narratives from a convergence and multichannel perspective.
  • Evaluating briefs and providing strategic recommendations for clients and advertisers.
  • Proactively generating ideas to enhance client media strategies.
  • Preparing and delivering presentations to clients and advertisers.
  • Taking a proactive approach in analyzing various sectors and devising comprehensive 360-degree solutions.

You'll also be involved in:

  • Developing a multichannel product set aligned with specific marketer objectives.
  • Formalizing and executing a product development process.
  • Playing a key role in championing the development and delivery of performance-based campaigns.
  • Being actively engaged in strategic pitches.
  • Contributing significantly to the development of multichannel skills across our group.
  • Undertaking key projects as directed by management, such as new business pitches and media landscape reports.
  • Building strong client relationships, both internally and externally, to better understand client needs.
  • Collaborating with our Sales team in client presentations.
  • Attending regular status meetings and necessary training sessions.
  • Preparing and maintaining detailed internal documents and collateral to support our sales teams.

To excel in this role, you should possess the following qualifications and skills:

  • A degree or equivalent (NQF 7) in Marketing, Advertising, or Media Studies.
  • A minimum of 5 years of experience in a mid-level position within a large Media or Market-related organization.
  • Access to your own vehicle, a valid SA Driving License, and the ability to travel with your own transport.

Additionally, you should have:

  • Extensive knowledge of market, consumer, and research dynamics.
  • Proficiency in common media tools, advanced media tools, and emerging media tools such as Telmar, Arianna, AMPS, TGI, Effective Measure, Google Analytics, and Ad Dynamix.
  • Strong commercial understanding and experience.
  • Proven analytical and problem-solving skills to support our sales strategy.
  • A deep understanding of data collection, consolidation, integration, and analysis to inform multichannel solutions.
  • In-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains.

We are looking for a highly skilled and experienced Senior Insights Strategist to join our team at Ad Talent Africa. If you have a passion for data-driven insights and a proven track record of delivering innovative media solutions, we encourage you to apply for this exciting opportunity.

", "lang_code": "en-US"}

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