Senior Account Manager
2 months ago
About Impact Tech Inc
We are a leading partnership management platform that helps businesses manage and optimize all types of partnerships, including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. Our powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust.
Your Role at Impact Tech Inc
Overview: We are seeking an experienced Senior Account Manager to help manage and coordinate our brands in the USA and UK. The role is supported by a Senior campaign manager and account coordinators. The Senior Account Manager will act as the primary point of contact for our clients, providing strategic guidance and ensuring campaigns meet and exceed client expectations.
Key Responsibilities:
- Liaise with advertisers to create an internal sales brief which outlines the goals and general content requirements of the campaign.
- Plan campaigns based on content of sales brief, taking into account advertiser's campaign objectives, copy/style preferences and any other guidelines or requirements.
- Coordinate with the team to design and source campaign assets - images, copy, tracking links etc.
- Manage and train a team of campaign managers who will gradually take ownership of the campaign design and optimization for specific brands.
- Monitor and optimize key metrics from the ad server and other platforms such as daily spend, CTR/ad performance, daily sales/ROAS, SKU level data, and balance remaining.
- Identify which campaigns require creative refresh based on low or declining performance.
- Monitor publisher revenue across different brands and campaigns, and flag any unusual drops in impressions or revenue which may indicate poor brand fit, technical problems, or targeting/frequency capping issues.
Requirements:
- Proven hands-on experience with paid media platforms is essential - meta, programmatic, search.
- Performance marketing knowledge and experience - technology, commercial models, metrics.
- Demonstrated knowledge of tracking technology, attribution, conversion performance etc.
- Able to manage a team of 5 or more people across multiple brands and campaigns.
- 5+ years of management media and campaign experience.
- Deep understanding of marketing, retail brands, and problem-solving approaches.
Benefits:
- Hybrid, casual work environment.
- Responsible PTO policy.
- Training & Development.
- Medical Aid and Provident Fund.
- Restricted Stock Units.
- Internet Allowance.
- Fitness club fee reimbursements.
Equal Opportunity Employer: Impact Tech Inc is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.
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