Digital Marketing Strategist
4 days ago
We are seeking a skilled Digital Marketing Specialist to join our team at Placement Dynamics in Stellenbosch. As a key member of our marketing department, you will be responsible for crafting targeted advertising campaigns and optimizing our digital presence.
With a strong background in e-commerce, Meta Pixel setup, and SEO practices, you will play a crucial role in developing and executing comprehensive digital marketing strategies centered on Meta and Google Ads.
This role requires proficiency in Meta Ads Manager, Google Ads Manager, and GA4 setup, as well as a solid understanding of Web Development Frameworks and CMS like WordPress and Shopify.
The ideal candidate will have a Grade 12 qualification and relevant certifications in Meta, Google Ads, SEO, or web development. Strong communication skills and the ability to explain technical concepts to non-technical stakeholders are essential for this role.
In addition to your technical expertise, you will also need to have own transport to travel to client sites and meetings.
We offer a competitive salary of R20,000 (market-related) and the opportunity to work with a dynamic Investment Company that is committed to creating lasting value.
Your duties will include:
- Developing and managing effective ad campaigns on Facebook and Instagram using Meta Ads Manager
- Monitoring and optimizing performance to maximize ROI
- Conducting A/B testing for improved targeting
- Generating performance reports with actionable insights
You will also be responsible for:
- Setting up and managing Meta Pixel to track user behavior and ad performance
- Ensuring accurate conversion tracking across digital platforms
- Collaborating with web development for Pixel integration
We are looking for a motivated individual who is passionate about digital marketing and has a strong desire to learn and grow with our company. If you have the required skills and qualifications, we encourage you to apply for this exciting opportunity.
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