Senior Marketing Strategist
2 weeks ago
We are seeking a Senior Marketing Strategist to join our team at Capitec Bank in the Western Cape. The ideal candidate will have extensive marketing experience and a proven track record of developing effective marketing strategies.
Job SummaryThe successful candidate will be responsible for driving our integrated marketing plan and program, assessing business challenges, and proposing effective marketing solutions. They will also guide the development of comprehensive marketing plans across various business units and meet business objectives by acquiring and optimizing quality clients through innovative and impactful marketing strategies.
About YouTo be successful in this role, you will need to have:
- 10+ years marketing experience in a large, complex, and client-focused organization
- 5+ years in middle to senior management
- Managing a team for at least 5 years
In addition to the above requirements, you should have:
- Experience gained preferably in an FMCG, retail banking, or services industry
- Cross-functional project coordination/management
You will need to hold a Bachelor's degree in Marketing or Business Management (Ideal would be a postgraduate degree or diploma). Any other business or marketing-related major would be applicable. Qualifications in Performance Marketing would be a plus.
Key Skills and KnowledgeThe ideal candidate will have:
- Principles of brand marketing
- Data analysis, client profiling, and segmentation
- Digital marketing and e-commerce
- Strategic marketing management
- Campaign management
- General business/commerce know-how
- People management principles and practices
- Internal and external communication methods and practices
- Stakeholder management principles and practices
The estimated salary range for this position is R1,200,000 - R1,800,000 per annum, based on market standards and location.
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