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Digital Marketing Strategist

2 months ago

Stellenbosch, Western Cape, South Africa Work Africa Full time
Meta Digital Marketing Specialist Job Description

We are seeking a talented Digital Marketing Specialist to join our team at Work Africa.

The ideal candidate will have proven experience in managing Meta and Google ads, with a strong background in e-commerce and SEO practices.

The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies centered around Meta and Google Ads, driving engagement and growth across online platforms.

The key responsibilities of this role include:

  • Developing and managing effective ad campaigns on Facebook and Instagram
  • Monitoring and optimizing performance to maximize ROI
  • Conducting A/B testing for improved targeting
  • Generating performance reports with actionable insights
  • Staying updated on Meta advertising trends
  • Setting up and managing Meta Pixel to track user behaviour and ad performance
  • Ensuring accurate conversion tracking across digital platforms

The ideal candidate will have the following skills and qualifications:

  • Proficient in Meta Ads Manager, Google Ads Manager, and GA4 setup
  • Understanding of web development frameworks and CMS like WordPress and Shopify
  • Strong analytical skills to interpret data and make informed decisions
  • Excellent verbal and written communication abilities for diverse audiences

We offer a competitive salary based on experience and a dynamic work environment.

Please apply online with your CV and recent head & Shoulder photo. Use "METADEVELOPER" as a reference in the subject field.