Digital Marketing Strategist in Stellenbosch

1 day ago

Stellenbosch, Western Cape, South Africa SPILASTYLE CC Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at Spilastyle CC in Stellenbosch. As a key member of our marketing department, you will play a crucial role in crafting targeted advertising campaigns and optimizing our digital presence to effectively communicate our mission.

As the Digital Marketing Strategist, your primary focus will be on developing and executing comprehensive digital marketing strategies centered around Meta and Google Ads, driving engagement and growth across our online platforms.

The ideal candidate will have a strong background in e-commerce, Meta Pixel setup, and SEO practices, as well as proficiency in Meta Ads Manager, Google Ads Manager, and GA4 setup. Familiarity with WordPress and coding skills in HTML/CSS are also a plus.

Your duties will include:

  • Developing and managing effective ad campaigns on Facebook and Instagram
  • Monitoring and optimizing performance to maximize ROI
  • Conducting A/B testing for improved targeting
  • Generating performance reports with actionable insights
  • Staying updated on Meta advertising trends

You will also be responsible for setting up and managing Meta Pixel to track user behavior and ad performance, ensuring accurate conversion tracking across digital platforms, collaborating with web development for Pixel integration, and troubleshooting tracking issues.

In addition, you will conduct keyword research to identify valuable search terms, maintain keyword strategies for optimal content ranking, use analytics tools to enhance organic and paid traffic, and perform technical audits and fix SEO issues.

The successful candidate will have excellent communication and collaboration skills, working closely with marketing, design, and development teams to ensure effective campaigns and training team members on Meta ads and Pixel integration.

This is an exciting opportunity to join a dynamic organization with plenty of room to grow. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this challenging and rewarding role.

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