Segmentation Marketing Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa Initiate International Full time
Job Title: Segmentation Marketer

Initiate International is seeking a skilled Segmentation Marketer to join our team in Johannesburg. As a key member of our marketing team, you will be responsible for developing and implementing innovative segmentation strategies to enhance customer experiences and drive business growth.

Key Responsibilities:
  • Design and implement data-driven segmentation models to identify high-value customer segments and tailor marketing campaigns accordingly.
  • Collaborate with cross-functional teams to develop and execute personalized marketing campaigns that resonate with our target audience.
  • Analyze customer behavior and trends to identify opportunities for growth and improvement.
  • Develop and maintain a deep understanding of our customers' needs and preferences to inform marketing strategies.
  • Stay up-to-date with industry trends and competitor activities to ensure our marketing efforts remain competitive and effective.
Requirements:
  • Marketing degree or relevant qualification/experience.
  • Minimum 3 years of experience in web/eCommerce marketing, with a strong understanding of the online betting industry.
  • Proven analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Strong understanding of marketing automation, CRM systems, and data analytics tools.

Initiate International offers a dynamic and innovative work environment, with opportunities for professional growth and development. If you are a motivated and results-driven marketing professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.



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