Marketing Strategist
2 months ago
Marketing Manager Role at Ad Talent Africa
**About Us**
Ad Talent Africa is a medium-sized business dedicated to providing strategic financial support to help businesses achieve their goals and navigate the complexities of financial management.
**Job Summary**
We are seeking a tech-savvy Marketing Specialist with a solid background in B2B marketing, strategy, and implementation. The successful candidate will be responsible for managing our online marketing presence, online ad spend, and brand custodian duties. They will also assist in go-to-market efforts, database segmentation, account nurturing, content creation, and digital marketing collateral management.
**Key Responsibilities**
* Manage online marketing presence and online ad spend
* Brand custodian and corporate ID management
* Assist in go-to-market efforts of tailored products
* Database managed segmentation of customers by meaningful insight
* Account Nurturing by creating journeys for specific segments
* Creating content for these journeys as well as general content for social media
* Digital marketing collateral management (internal and external platforms)
* Events creation and coordination
* Internal communications
* Content creation and facilitation
**Requirements**
* Marketing related degree or Philosophy Politics Economics degree (PPE) or similar
* Minimum 5-year experience working in a marketing function
* SEO
* WordPress Themes experience
* Excellent Content Writing skills
* Research knowledge
* Google Analytics
* CSS knowledge
* WordPress
* CRM software systems
* Adobe Creative Cloud
* Video editing
* Screen recording
**What We Offer**
We offer a dynamic and supportive work environment, opportunities for growth and development, and a competitive salary and benefits package.
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