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Cross-Channel Marketing Strategist

1 week ago

Cape Town, Western Cape, South Africa Ten Lifestyle Group Full time
Job Title: Cross-Channel Marketing Strategist

The Ten Lifestyle Group is seeking a skilled Cross-Channel Marketing Strategist to develop and execute a global eCRM strategy that drives engagement, retention, and lifetime value for our members. This strategic role will leverage AI-powered personalisation, real-time automation, and deep audience insights to deliver tailored communication across all channels.

We are looking for a talented strategist who can shape and execute a global eCRM strategy that incorporates CRM platforms, automation tools, and data integration processes, including Braze and Snowflake. The ideal candidate will possess expertise in data analytics, campaign performance analysis, and reporting.

In this role, you will:

  • Develop and lead a cohesive cross-channel CRM strategy
  • Drive member activation, engagement, and retention through targeted communication
  • Leverage data analytics to inform and refine CRM strategies
  • Collaborate with cross-functional teams to push the boundaries of data-driven eCRM

The successful candidate will have a proven track record in leading CRM and cross-channel marketing operations at scale, with experience in implementing AI-driven personalisation and journeys. They will be an exceptional leader with strong technical knowledge and analytical skills, able to drive collaboration across global regions.