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Chief Brand Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Datafin IT Recruitment Full time
About Datafin IT Recruitment

We are seeking a Chief Brand Strategist to join our team. In this role, you will play a pivotal part in shaping the brand identity and driving revenue growth.

As a key member of our team, your core responsibilities will include developing and executing comprehensive marketing strategies aligned with broader business objectives. This will involve managing all aspects of marketing, including communications, brand development, product marketing, research, and design.

Key Responsibilities:

  • Develop and implement innovative marketing strategies to drive revenue growth and enhance brand visibility.
  • Monitor industry trends, market dynamics, and customer feedback to inform marketing tactics and content creation.
  • Ensure effective product marketing with clear value propositions and market positioning.
  • Oversee branding standards and maintain quality control across all marketing channels.
  • Optimize marketing channels to maximize market reach while minimizing costs.

To be successful in this role, you will need:

  • Bachelor's Degree in Marketing or related field.
  • Minimum 8 years' experience in Marketing or Brand Management across multiple industries.
  • At least 4 years in a senior management role.
  • Demonstrated success in a similar or related position.
  • Strategic thinking and planning with a keen eye for detail.
  • Ability to identify industry trends and incorporate innovative ideas into marketing strategies.
  • Experience in developing integrated marketing approaches.
  • Strong problem-solving skills and ability to implement creative solutions under pressure.
  • High degree of quality control and customer service orientation.
  • Excellent communication and people management skills.