Digital Marketing Strategist for Search Engine Dominance
4 weeks ago
We are a dynamic company seeking an experienced PPC and SEO Specialist to join our team. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to drive online growth and revenue.
Salary: $80,000 - $120,000 per annum, depending on experience.
Job DescriptionWe are looking for a highly skilled PPC and SEO Specialist to lead our digital marketing efforts and drive business results. As a key member of our team, you will be responsible for managing and optimizing our paid advertising campaigns across multiple platforms, as well as implementing and executing search engine optimization strategies to improve our website's visibility and ranking.
Main Responsibilities:
- Campaign Management: Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other platforms.
- Keyword Research: Conduct thorough keyword research to identify high-performing keywords and optimize ad copy to improve click-through rates and conversions.
- Budget Management: Allocate and manage the PPC budget effectively to maximize ROI.
- Reporting and Analysis: Generate regular performance reports, including key metrics such as impressions, clicks, CTR, conversion rate, and ROAS.
Required Skills and Qualifications:
- Proven experience in managing PPC campaigns and implementing SEO strategies.
- Strong understanding of Google Ads, Google Analytics, SEMRush, Search Console, Bing Ads, and GTM.
- Proficiency in keyword research, ad copywriting, and bid management.
- Excellent analytical skills and ability to interpret data.
- Strong attention to detail and organizational skills.
Desired Qualifications:
- Google Ads Certification.
- SEO Certification.
- Degree in Marketing, Business, or related field.
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