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Senior Digital Marketing Strategist

2 weeks ago

Cape Town, Western Cape, South Africa The Legends Agency Full time

We are seeking an experienced Senior Digital Marketing Strategist to join our team at The Legends Agency in Cape Town, South Africa.

Salary: R 550,000 - R 650,000 per annum.

About the Role

The successful candidate will be responsible for developing and implementing targeted traffic strategies to drive business growth across multiple brands and continents. They will collaborate closely with cross-functional teams to align efforts with business objectives and use data-driven insights to optimize performance.

  • Develop and execute comprehensive digital marketing strategies to improve search engine rankings and drive organic traffic.
  • Closely collaborate with the Web Design and Communications teams to ensure alignment of efforts and maximize results.
  • Produce regular reports on traffic, leads, performance, keywords, and other key metrics.
  • Conduct thorough keyword research and develop content strategies to boost traffic, lead generation, and conversions.
  • Manage and implement tracking via Google Tag Manager, Google Analytics, and Matomo Analytics.